Head of Brand and Performance Marketing

At Heads Up For Tails, we believe pets aren’t just family — they’re the heart of ours. They shape who we are, how we live, and what we value most — connection, care, and compassion. Everything we build at HUFT begins with this belief : to create a world where pets and people can live better, together.

Since 2008, HUFT has grown from a heartfelt idea into India’s leading pet care brand — with 100+ stores, a thriving digital ecosystem, and a deeply loyal community that now spans India and Singapore. Through thoughtful products and meaningful experiences, we’re redefining how love, design, and science come together to make life better for pets and the people who adore them.

As we step into our next chapter of growth, we’re looking for a visionary Vice President – Marketing to lead this journey forward — uniting brand, performance, and customer intelligence under one powerful strategy that drives brand love, builds lasting relationships, and delivers measurable business impact.

The Role

The VP – Marketing will own the full marketing charter — from brand storytelling and campaign creation to performance, CRM, insights, and retail marketing.

This is a cross-functional leadership role that balances data with creativity, strategy with execution, and heart with performance.

This role is based out of our Head office in Gurugram.

Key Responsibilities

1. Brand Strategy & Creative Leadership

• Lead HUFT’s brand strategy, voice, and creative expression across all touchpoints — digital, retail, packaging, campaigns, and content.
• Strengthen sub-brands (Hearty, Sara’s Wholesome Food, Meowsi) with distinct yet connected narratives.
• Build storytelling frameworks that deepen emotional connection and brand love.
• Ensure every campaign and asset reflects HUFT’s core philosophy : pets are family .

2. Growth, Performance & CRM

3. Retail & Omnichannel Marketing

4. Consumer & Market Intelligence

5. Strategy, Planning & Media

6. Cross-Functional Collaboration

7. Culture & Leadership

Who You Are

Why HUFT

Budget : 50lacs plus equity