We are looking for a strategic, visionary, and execution-focused Head of Marketing to lead an Indian Designer brand’s marketing, digital presence, and communication strategy.
This role demands a strong leader who understands design aesthetics, customer psychology, and brand storytelling. You will oversee the marketing team, shape brand identity, and drive growth across both online and offline channels.
Key Responsibilities :
Marketing Strategy & Leadership :
- Develop and implement comprehensive marketing plans aligned with the brand’s goals,
collections, and business calendar.
Define brand positioning, tone, and communication guidelines across all platforms.Lead the marketing team across digital, content, performance, PR, and eventBrand Building :
Drive creative storytelling, campaigns, and seasonal narratives that strengthen brandimage.
Ensure consistent and premium brand presence across website, social media,packaging, advertising, and physical spaces.
Monitor competitor positioning and ensure brand differentiation in the market.Digital & Performance Marketing :
Oversee paid campaigns (influencer marketing) and ensure optimal ROI.Develop strategies for growth via e-commerce, social media, SEO / SEM, and emailmarketing.
Leverage analytics and data to refine targeting, content, and user journeys.Content & Communication :
Guide the development of brand content including lookbooks, campaign videos, socialposts, newsletters, and press kits.
Lead PR strategy, including media outreach, brand placements, and collaboration tieups.Customer Experience & Loyalty :
Ensure the brand’s tone and value are reflected in every customer touchpoint.Design loyalty and engagement strategies to retain and convert customers.Analyze customer insights and trends to drive product and marketing decisions.Team Management & Cross-functional Collaboration :
Lead, mentor, and grow the internal marketing team and external agency partners.Work closely with design, e-commerce, sales, and product teams to align on campaignsand go-to-market plans.
Key Requirements :
Bachelor’s or Master’s degree in Marketing, Communications, Fashion / LifestyleManagement, or related field.
10+ years of relevant experience, with at least 5 years in a leadership role.Proven experience in building and scaling premium / luxury / lifestyle brands.Strong understanding of digital marketing, campaign execution, and brand strategy.Excellent communication, leadership, and analytical skills.Passion for design, aesthetics, and creative storytelling.Preferred :
Prior experience in fashion, lifestyle, beauty, or design-oriented brands.Network of PR / media / influencer contacts in the design or fashion spaceparth.mitra@unisoninternational.net
WhatsApp - 9871101317
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