Business Development Executive (IT Product Sales)

We are looking for a results-driven Business Development Representative to manage the full sales cycle—lead generation, prospecting, pitching, pricing, and closing. The ideal candidate can engage senior decision-makers and deliver tailored solutions across global markets.

Responsibilities :

Sales Strategy & Pipeline

Identify and target Enterprise / Mid-Market brands for Affiliate and Growth Marketing solutions.

Develop and execute sales strategies for revenue growth.

Manage the full sales cycle : discovery, demo, pricing, negotiation, and closing.

Proactively generate leads via cold calling in the US and MENA regions.

Build prospect lists using Apollo, Lusha, ZoomInfo, and LinkedIn Sales Navigator.

Customer Engagement

Communicate with CXOs, VPs, and decision-makers to understand pain points.

Deliver product demos and solution-based presentations.

Use email marketing tools to engage and nurture leads.

Proposal & Pricing

Create customized pricing and proposals aligned with client goals.

Work cross-functionally to maximize deal value.

Relationship Management

Build long-term client relationships.

Serve as a strategic advisor on affiliate and growth marketing best practices.

Performance Goals

Meet or exceed monthly / quarterly quotas.

Maintain accurate sales pipeline and forecasting reports.

Requirements :

3+ years in B2B sales, ideally in SaaS, MarTech, or performance marketing.

Proven track record of meeting quotas and closing high-value deals.

Experience selling to CXOs and senior executives.

Strong verbal, written, and negotiation skills.

Familiarity with Salesforce, HubSpot, or similar CRMs.

Proficient with outreach tools and email marketing platforms.

Willing to work from 2 PM to 11 PM IST to support global clients.

Prior experience in BFSI, Manufacturing, or Healthcare is a plus.

Preferred :

Background in digital marketing or tech sales.

Startup or fast-paced environment experience.

Managed revenue portfolios of $1M+.

About Company

Improva is a technology company that combines human creativity and artificial intelligence to develop cutting-edge software solutions for business growth and digital transformation. Our approach blends expertise, innovation, and technology to solve complex challenges, optimize operations, and unlock new opportunities for businesses.