CRM Analyst and Loyalty

We're actively seeking a data-driven and strategic CRM Analyst and Loyalty professional to join our client's team through Acme Services . This pivotal role focuses on leveraging CRM insights to develop targeted audience segments, optimize campaign performance, and drive customer engagement and revenue. The ideal candidate will excel at data analysis, managing vendor relationships, and building best practices in personalized marketing and database management.

Key Responsibilities

• Audience Segmentation : Develop audience segments by applying CRM learnings , ensuring targeted and effective marketing efforts.
• Optimization & Insights : Create a test and learn approach to optimize performance and develop insights on best practices for CRM campaigns.
• Performance Analysis : Dive deep into campaign performance data to identify opportunities for improvement , ensuring continuous enhancement of engagement and revenue.
• Campaign Innovation : Pilot new campaigns that drive increased engagement and revenue , exploring innovative strategies to connect with customers.
• Vendor & Agency Management : Manage external agency and multiple vendor relationships related to CRM, personalized consumer marketing, and database management.
• Reporting & Communication : Manage the distribution and presentation of CRM reporting and status to executive stakeholders , providing clear and actionable insights.
• Best Practice Development : Contribute to building best practices in channel marketing with respect to databases, permissions, and campaign planning , ensuring compliant and effective strategies.

Skills

Qualifications

Skills Required

audience segmentation, Vendor Management, crm administration , Analytical Abilities, Communication Skills