Marketing Operations Specialist

Cialfo is a leading platform connecting students, higher education institutions, and counselors through technology-driven solutions. Launched in 2017 with a mission to make education accessible to 100 million students, Cialfo provides a range of mobile and web solutions to students, K-12 institutions, and higher education institutions. We're one of the fastest-growing tech startups in the region, consistently charting new heights!

About This Role

We are a team of passionate people focused on making the world accessible through education. We're seeking a Marketing Operations Specialist to join our Central Marketing team and take ownership of maintaining marketing systems and internal operations. This role supports campaign tracking, asset organization, budget documentation, and cross-functional coordination.

You will ensure that our marketing infrastructure remains up-to-date, well-organized, and aligned with team needs—enabling faster execution and greater visibility across the organization.

What You Will Be Doing

• Marketing Systems & Data Maintenance
• Maintain Airtable bases, Notion trackers, and Google Drive folders used by the marketing team.
• Ensure asset repositories are updated with final designs, decks, and campaign content.
• Keep inventory logs current, including branded materials, swag, and printed items.
• Record campaign budgets and actual spend, tagging finance documentation accurately.
• Support campaign reporting by updating dashboards and providing clean, tagged data.
• Workflow & Project Coordination
• Manage campaign forms (e.g., registrations, surveys, feedback), ensuring accurate links and formatting.
• Monitor shared checklists and trackers to ensure timelines and deliverables stay on track.
• Document operational processes and SOPs to support team-wide clarity and onboarding.
• Coordinate with internal teams (marketing, design, finance, sales,) to gather inputs and maintain workflow consistency.

About You

Skills Required

Microsoft 365, Airtable, Excel, Hubspot