Lead Media Analyst

About Us :

Dyson is a global technology company with a unique philosophy led by Sir James Dyson. We transform every category we enter with radical and iconic re-inventions that work perform and look very different.

About the role

• Hands-on experience to execute strategic and tactical campaigns across search social and programmatic channels and share weekly / monthly reports with internal stakeholders in partnership with our media agency
• Operational support of the digital media channels together with our media agency.
• Prior experience of scaling e-commerce revenue on owned and third party online websites like Amazon Flipkart etc. from a paid media standpoint
• Monitor performance and KPIs to ensure we continually achieve and exceed targets while maintaining a positive return on our investment
• Plan month on month ecommerce sessions add to carts conversions and track key KPIs like bounce rates time on site AOV conversion rates. Derive budgets for digital campaigns basis relevant cost metrics like CPA CPC CPEV and CPM.
• Develop and maintain the performance marketing forecast to deliver sales within the required budgets across multiple channels
• Partner and collaborate closely with Category e-com and creative teams to optimize and grow day to day performance across all aspects
• Good understanding and working knowledge of all digital performance and analytics tools like Google Analytics 360 Omniture Amazon ads dashboard Meta ads dashboard etc.
• Experience having worked on digital performance media campaigns in the past
• Develop insights from owner database feeding into future plans
• Develop dashboards and derive insights from existing CRM systems across multiple points of customer interaction chat whatsapp calls website and offline.
• Deliver ongoing deep dives to continually improve the channel performance and lead the work stream with the agency to deliver and report on outcomes. Partner with platform experts in agency and partner networks
• Use industry and competitor analysis data and tools to assess the full potential of paid media

About You

Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race colour religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.

Required Experience :

IC

Key Skills

Downstream,French,Jewellery,Legal Operations,Architecture

Employment Type : Full-Time

Experience : years

Vacancy : 1