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Brand Growth Manager

Brand Growth Manager

Everest Holovisions LimitedRepublic Of India, IN
1 day ago
Job description

Designation

Marketing Manager

Team / Department

Marketing

Business & Location

EHL- Navi Mumbai

Reporting to

Managing Director / Domestic Marketing Head

Purpose

To achieve targeted profitable sales of Everest Holovisions Limited, all products in India. To ensure maintaining customer relationship with existing customers & developing new customers. Achieving the given targets within expense budget limits, leading the effort of developing new areas of sales. Meeting customer needs by providing and launching range of products and ensuring timely, cost effective, error-free execution of customer orders

Dimensions

People Related

  • Direct - Sales & Marketing team,
  • Indirect - R&D team, & Logistics team
  • Financial - Sales Turnover : ~ Rs 4000Lac and increasing

Others

  • Indian Market - All India, Number of channel partners : ~10, Maximum sales B2B
  • No. of Products >

    • 10

    Operating Environment

    Holography & Hologram Indian market is growing at a healthy pace. Indian market is fiercely competitive with Installed capacities are exceeding the demand. Being a high value product there is resistance in using the product, even though having numerous benefits. Due to the competitive scenario, retaining of customers become difficult. Also finding a new customer is difficult. Therefore, one has to be always on their toes.

    In India lot of brand owners small or big wants to improvise on their packaging to increase the visibility & stop the forged & spurious products. Therefore, incumbent is expected to work lot on business development. The knowledge & links with FMCG & Pharma sector is important.

    Incumbent is expected to be technically strong & with the help of EHL technical team should be able to resolve customer’s issues.

    Principal Accountabilities & Responsibilities

    Achieving targeted sales

  • Negotiating and booking orders at best possible realizations.
  • Identifying & meeting Brand owners
  • Developing new customers
  • Creating a funnel of new customers & new segments
  • Executes product – market strategies for developing, sustaining and expanding EHL volumes in Domestic market

    • Increase penetration through new applications, and launching new products

  • Giving ideas for new products, collecting customer needs
  • Arranging new product trials, approvals and launch of the same.

    • Increase in profitability of business

  • Selecting of customer & products which gives maximum profit.

    • Working Capital control of the company

  • Keeping a track & reduction of FG
  • Control of receivables.

    • Knowledge management, Market Information & Brand Image building

  • Collecting and sharing market information of customers & competitors.
  • New products / new brand owners coming in the market

    • Learning, Educating & Training

  • Building team work through enhancing skill & Knowledge of team members & self

    • Working Relationships

  • Internal : Plant head / PPC / Logistics / QC / F&A / Technical & service team-For production planning, dispatches, resolving customer issues, enhancing own knowledge, & new product development & customer satisfaction.
  • Brand Owners : R&D & Packaging development team, QC, Vendor development & sourcing team. Plant people who are actual users. Finance team for contracts & payments
  • Industry Experts & Consultants : For new developments.

    • Challenges / Complexity of Job

  • Market seeding and growth in wake of adding customers & market. Maintaining excellent relationship with customers and securing orders with profitable margins.
  • Smooth and uninterrupted running of plant by getting continuous flow of orders each machine wise.
  • Managing Product mix & Market Mix for ensuring profitability & booking the plant.
  • Controlling receivables.
  • Continues adding new customers

    • Decision Making Boundaries

  • The incumbent takes decisions related to booking of orders, within the approved price band.
  • Recommendations for reductions in prices beyond specified levels are put up to the Management with details of reason for price reduction & reason of taking the customer in company’s fold & long-term impact on the company.

    • Position Specifications

    Educational Qualification

  • (Minimal Required)
  • Graduate & BBA / MBA

    • Duration & nature of past experience required

  • (Minimal Required)
  • 3~5 years of experience in marketing in B2B industry- Printing / Packaging

    • Competencies / Skills

  • Communication, Negotiation, Command in Local & English language Leadership, Self Motivated,
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    Brand Manager • Republic Of India, IN

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