Talent.com
No longer accepting applications
Growth Manager - D2c

Growth Manager - D2c

Caresmith IndiaRepublic Of India, IN
30+ days ago
Job description

Experience : 5–7 Years

Location : Ballard Estate, South Mumbai

Reports to : Founder

Expected CTC : 15LPA

Role Overview

As the Growth Manager - D2C , you will be responsible for developing and executing the brand’s creative communication, strategic direction, and performance marketing efforts. This is a high-impact role requiring a blendof strategic thinking, creative storytelling, data-driven decision-making, and hands-on execution.

You will collaborate with internal teams(design, content, product,sales) and external partners (agencies, influencers) to ensure Caresmith’s marketing efforts are consistent, impactful, and measurable.

Key Responsibilities

Brand Strategy & Positioning

  • Define and continuously refine the brand positioning, tonality, and narrative

to resonate with Caresmith’s audience.

  • Conduct market research, competitor analysis, and consumer insights studies to inform strategy.
  • Develop annual and quarterly brand marketing plans , aligning with business objectives and revenue goals.
  • Identify opportunities for new product launches , partnerships, and campaigns that strengthen brand relevance.

    • Creative Communication Development

  • Own the creative direction for all campaigns— from concept to execution.
  • Work with designers, writers, and video teams to create 360° brand campaigns across digital, social, and offline channels.
  • Ensure all marketing communication is consistent with brand guidelines

    • and delivers a unifiedbrand experience.

  • Develop compelling copy and storytelling for ads, socialmedia, website, email, packaging, and PR initiatives.

    • Performance Marketing & Growth

  • Lead performance marketingstrategy across paid media channels — Meta, Google, Influencer campaigns, and affiliates.
  • Set clear KPIs (CAC, ROAS, CTR, conversion rates) and monitor campaign performance.
  • Work to optimize budgets and maximize ROI .
  • Run A / B tests, landing page optimizations, and audience segmentation to improve campaign effectiveness.
  • Build a data-driven culture by sharing insights with leadership on campaign learnings and performance trends.
  • Build the companies retention flywheel with CRM & retention campaigns
  • Optimize campaigns to ensure RTO is managed at the target ROAS

    • Content & Social Media Management

  • Oversee the content calendar and ensure an always-onsocial media presence.
  • Work with the socialmedia team to deliver contentthat is creative, educational, and community-focused .
  • Identify opportunities for UGC, influencer collaborations, and brand partnerships to drive engagement.
  • Driving SEO initiatives and building up organic SEO

    • Cross-Functional Collaboration

  • Partner with the Product team to align marketing with product roadmaps and feature launches.
  • Work with Content teams to develop campaigns that boost sell-through and D2C performance.
  • Liaise with external agencies for creative, PR, and influencer outreach.

    • Analytics, Reporting & Budgeting

  • Own the marketing budget , ensuring optimal allocation across channels.
  • Prepare monthly and quarterly marketing performance reports for leadership.
  • Leverage tools like Google Analytics, Meta Suite, CRM dashboards, and BI tools for actionable insights.

    • Team Leadership & Mentorship

  • Manage and mentor junior marketers, content creators, and interns.
  • Build a culture of innovation, accountability, and learning within the marketing function.
  • Conduct regular reviews, knowledge-sharing sessions, and workshops to upskill the team.

    • Qualifications & Skills Required

  • 5–7 years of experience in brand marketing, digitalmarketing, or growth marketing , preferably in D2C or consumer brands.
  • Strong understanding of performance marketing platforms (Meta Ads, Google Ads).
  • Exceptional skills in strategic thinking, creativeideation, and storytelling .
  • Solid grasp of analytics tools (GA4, Meta Suite, CRM dashboards) and data-driven decision-making.
  • Proven ability to manage agencies, vendors, and cross-functional teams.
  • Excellent communication and presentation skills.
  • Highly organized, detail-oriented, and comfortable in a fast-paced, growth-oriented environment.

    • Success Metrics for This Role

  • Brand Growth : Increased brand awareness, engagement, and sentiment.
  • Performance KPIs : Improved ROAS, lower CAC, higher conversion rates.
  • Campaign Impact : Successful launch of campaigns with measurable results.
  • Team Development : Well-functioning, motivated marketing team with clear deliverables.
    • Create a job alert for this search

    Growth Manager • Republic Of India, IN

    Related jobs
    Growth Lead

    Growth Lead

    PacktIN
    Remote
    Quick Apply
    Reporting to Portfolio Director.Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals.We are...Show moreLast updated: 30+ days ago
    • Promoted
    Business Growth Manager – Media

    Business Growth Manager – Media

    SchbangRepublic Of India, IN
    Business Growth Manager – Media Planning & Buying.We are looking for a dynamic Business Growth Manager to drive new client acquisition. Media Planning & Buying vertical at Schbang.The ideal candidat...Show moreLast updated: 30+ days ago
    • Promoted
    PPC / Growth Manager

    PPC / Growth Manager

    QuickllyNagpur, IN
    Note : Immediate / 15 days Joining Only.Setting up Google AdWords and Bing campaigns by conducting target keyword research & writing relevant ad copies, whilst ensuring effective campaign and keyword ...Show moreLast updated: 30+ days ago
    • Promoted
    Growth Intern

    Growth Intern

    Huzzle.comNagpur, IN
    Huzzle helps companies hire talents fast and compliantly from anywhere in the world.We are growing fast and are looking for cracked growth marketeers to join us. Your role : grow our X accounts.Reven...Show moreLast updated: 10 days ago
    • Promoted
    Growth Manager

    Growth Manager

    Lxmenagpur, India
    LXME is India’s first comprehensive financial ecosystem designed exclusively for women — empowering them to earn, spend, save, and invest with confidence. From LXME Pay (our UPI-led payments platfor...Show moreLast updated: 11 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    Limadata.comNagpur, IN
    The way information is consumed is evolving.Teams need real-time, accurate information to power their products — not static info that goes stale overnight. Limadata is building the real-time B2B dat...Show moreLast updated: 5 days ago
    • Promoted
    Growth Marketer

    Growth Marketer

    GleantapNagpur, IN
    Gleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automate engag...Show moreLast updated: 30+ days ago
    • Promoted
    Demand Generation Manager

    Demand Generation Manager

    ComplianceQuestNagpur, IN
    Join the team that's transforming compliance and quality for the modern enterprise.You will not only define strategy and manage performance, but also roll up your sleeves to actively build campaign...Show moreLast updated: 30+ days ago
    46638083107 - Head of Growth - E-Commerce / Apparel

    46638083107 - Head of Growth - E-Commerce / Apparel

    Activate TalentIN
    Remote
    Quick Apply
    Job Title : Head of Growth – E-Commerce .A fast-scaling E-commerce apparel brand is looking for a Head of Growth — a true operator who lives and breathes paid media, performance, and creative t...Show moreLast updated: 7 days ago
    • Promoted
    SEO Growth Manager

    SEO Growth Manager

    PepperRepublic Of India, IN
    Pepper Content is a leading content platform that connects talented content creators with businesses in need of high-quality content. Our mission is to help brands tell their stories through impactf...Show moreLast updated: 16 days ago
    • Promoted
    Business Growth Manager – Media Planning & Buying

    Business Growth Manager – Media Planning & Buying

    SchbangRepublic Of India, IN
    Business Growth Manager – Media Planning & Buying.We are looking for a dynamic Business Growth Manager to drive new client acquisition. Media Planning & Buying vertical at Schbang.The ideal candidat...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Analyst [T500-21020]

    Senior Growth Analyst [T500-21020]

    Talent500Nagpur, IN
    Talent500 is hiring for one of its clients.Careem is the internet platform for the greater Middle East region.A pioneer of the region's ride-hailing economy, Careem is expanding services across its...Show moreLast updated: 8 days ago
    • Promoted
    User Growth (0-1 Year Experience)

    User Growth (0-1 Year Experience)

    CleverXNagpur, IN
    CleverX platform helps researchers connect with world-class domain experts and professionals to conduct online surveys and user interviews. We are known to be one of the most trusted partners in del...Show moreLast updated: 10 days ago
    • Promoted
    Evolvous Infotech - Growth Marketer

    Evolvous Infotech - Growth Marketer

    Evolvous Infotech Private Limited, India
    Remote
    Description : Job Title : B2C Growth Hacker / Organic Growth Specialist.Experience Level : Mid-to-Senior Level (Minimum 3+ years of relevant experience).We are seeking a...Show moreLast updated: 9 days ago
    • Promoted
    Growth marketer

    Growth marketer

    GleantapNagpur, Maharashtra, India
    About UsGleantap is a fast-growing Customer Engagement Platform trusted by leading fitness, wellness, healthcare, and lifestyle brands. We help businesses drive growth, improve retention, and automa...Show moreLast updated: 8 days ago
    • Promoted
    Growth Engineer Intern

    Growth Engineer Intern

    CopilotKitNagpur, IN
    CopilotKit and our partner frameworks.These demos are a key part of our product-led growth strategy, helping developers understand, adopt, and get inspired by our open-source platform.Growth Engine...Show moreLast updated: 29 days ago
    • Promoted
    Community Growth Partner (Telegram / Discord etc, Remote)

    Community Growth Partner (Telegram / Discord etc, Remote)

    EarnpasteNagpur, IN
    Remote
    We assist admins of Telegram channels, Discord servers, and other platforms in generating revenue through intelligent link. We're growing our early growth team — and we're seeking.Telegram, Discord,...Show moreLast updated: 30+ days ago
    • Promoted
    Mobile App Release Manager [T500-19891]

    Mobile App Release Manager [T500-19891]

    Best Buy IndiaNagpur, IN
    Own the release calendar and manage the end-to-end release process for mobile apps on iOS and Android.Coordinate and execute OTA releases using tools such as Code Push or custom delivery systems, e...Show moreLast updated: 18 days ago