Performance Marketing Lead

About the job

At Onboard Aero Consultant (OAC), we are looking for a dynamic and results-driven Senior Performance Marketer to lead our digital growth initiatives. In this role, you will be responsible for developing and executing high-performing marketing strategies across platforms, optimizing campaigns for ROI, and driving measurable business outcomes. You will collaborate with cross-functional teams, manage ad budgets efficiently, analyze campaign performance, and scale successful tactics to support brand visibility and revenue growth.

If you are data-driven, innovative, and passionate about creating impactful digital campaigns, this role offers the perfect platform to showcase your expertise.

What You'll Do :

• Own campaign's success end to end - creating strategy, strategizing content, briefing creative & tech team, budget planning and executing campaign.
• Plan and execute seasonal and promotional campaigns to increase sales and boost customer engagement.
• Own and optimize campaigns across Meta, Google, LinkedIn, TikTok, X etc.
• Build high-converting funnels across diverse objectives (awareness, sales, leadgen, customer acquisition)
• Implement and manage tracking codes using tools like Google Tag Manager (GTM), Google Analytics (GA4), and platform pixels (Meta / TikTok) to ensure proper data attribution and measurement.
• Strategize & conduct A / B testing on ads, landing pages, and funnels to drive performance improvements
• Perform competitor analysis to spot opportunities, refine strategies, and stay ahead in the market.
• Collaborate with the marketing and sales teams to align campaigns with business goals.
• Weekly / Monthly reporting on the metrics and campaign performance with actionable insights by visualization dashboards

Requirements