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Content Strategy Lead

Content Strategy Lead

Regatta Universal ExportsNew Delhi, Republic Of India, IN
11 days ago
Job description

About Regatta Universal Exports

Regatta Universal Exports is a global leader in manufacturing and exporting a wide range of natural stones, including granite, marble, sandstone, limestone, and others. We are looking for a highly skilled and experienced Content Manager to join our dynamic digital marketing team and lead our content strategy.

Position : Content Manager Location : New Delhi, India Type : Full-time

Key Responsibilities

  • Content Strategy & Planning : Develop and execute a comprehensive content strategy aligned with the company's business goals. This includes identifying target audiences, conducting keyword research, and mapping out a content calendar.
  • Content Creation & Management : Oversee the creation of all types of content, including but not limited to :

o Website copy, blog posts, and articles

o Social media content (posts, videos, graphics)

o Email newsletters and marketing campaigns

o Press releases and company announcements

o Product descriptions and marketing collateral

  • Editing & Proofreading : Ensure all content is of the highest quality, free of grammatical errors, and consistent with the company brand voice and style guide. You will be the final point of approval for all published content.
  • Team Collaboration : Work closely with the marketing, sales, and product development teams to ensure content supports their initiatives and accurately reflects our offerings.
  • SEO & Analytics : Implement SEO best practices to improve organic search rankings and track content performance using analytics tools. Use data to refine the content strategy and measure ROI.
  • Brand Voice Management : Champion and maintain a consistent, compelling, and authentic brand voice across all communication channels.
  • Artificial Intelligence : Incorporate trending AI tools and practices for content research, upgradation, and content effectiveness.
  • Terms & conditions :

  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
  • 5-7 years of professional experience in content development, content management, editing, and proofreading, preferably within a B2B environment.
  • Should be a resident of Delhi. Candidates from other states need not apply.
  • Salary cap is Rs. 8.40 LPA.
  • Job stability should not have changed jobs frequently, like every year or within a year.
  • Working days 2 Saturdays off in a month.
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    Content Strategy Lead โ€ข New Delhi, Republic Of India, IN

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