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Content Strategy Lead

Content Strategy Lead

HooraNagpur, Republic Of India, IN
22 days ago
Job description

Content Lead (Storytelling & Performance)

Job Title : Content Lead (Storytelling & Performance)

Company : Hoora Technologies

Location : Nagpur (In-office)

Reports to : CEO / VP Marketing

Experience : 3–5 years in Content Strategy & Marketing

Employment Type : Full-time

Salary : 8-15 LPA

Job Mission

You will be the voice of the Hoora brand. Your mission is to drive measurable business results by creating compelling, high-converting content across all channels. You must blend powerful storytelling with a performance marketing mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.

Key Responsibilities

1. Storytelling & Brand Voice (The Core)

  • Brand Storytelling : Design and execute narrative campaigns that translate our Vehicle 360 services and D2C products into relatable, emotionally resonant stories. Storytelling is the most critical function.
  • Voice Governance : Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints.
  • Creative Execution : Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.

2. Performance & Content Marketing

  • Conversion Content : Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support performance marketing goals (ROAS / CAC).
  • SEO & Authority : Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority.
  • Content Measurement : Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights.

    • 3. Product & D2C Focus

  • Product-Led Content : Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases.
  • Cross-Functional Collaboration : Partner with the Senior Graphic Designer to ensure seamless synergy between copy and creative assets.

    • Ideal Candidate Profile

  • Experience (Mandatory) : 3–5 years of hands-on experience in content creation and marketing, with a proven focus on driving business results.
  • D2C Focus (Mandatory) : Must have strong experience creating content for Product-based D2C brands or similar consumer-focused tech companies.
  • Core Competencies : Possesses sound knowledge and a track record in content creation, content marketing, performance marketing, and strategic storytelling.
  • Execution Skills : Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices.
  • Portfolio (Mandatory) : Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions.
  • Mindset : Data-informed, highly creative, and able to thrive in a fast-paced environment.
  • Preferred Designation : Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)
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    Content Strategy Lead • Nagpur, Republic Of India, IN

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