Meta Ads Scaling Specialist

Job Title : Media Buyer (Meta Ads Specialist)

Location : New Delhi (On-site, Full-time)

Company : India Photographers Club (IPC)

Reporting To : Marketing Head / Founders

🚀 Key Performance Indicators (KPIs) — Read This Before Applying

We are looking for a Performance-Driven Media Buyer who can scale large Meta ad accounts with data-backed precision — not someone who wants to experiment at our cost.

If you cannot confidently handle ₹1.5 to ₹2 lakh daily ad spend with CPL stability and consistent ROAS , please do not apply .

Your success will be measured by hard numbers — not effort, but outcomes :

• CPL Stability : Maintain target CPL even during scaling.
• ROAS Growth : Deliver measurable and profitable return on ad spend.
• Lead Quality : Generate high-intent, conversion-ready leads.
• Scaling Efficiency : Scale budgets aggressively while maintaining profitability.

This is a role for someone who understands Meta scaling psychology , campaign architecture , and funnel optimization — not a trial-and-error executor.

🎬 About the Company

India Photographers Club (IPC) is India’s largest community for professional photographers and filmmakers. Founded by IIM alumni , IPC empowers photographers to grow their businesses through training, mentorship, and marketing systems.

With over 1 lakh+ photographers trained , IPC has become a national ecosystem helping wedding photographers build profitable, sustainable businesses.

💼 About the Role

We are seeking a Meta Ads Scaling Expert who can strategize, manage, and scale our Meta ad accounts to drive leads for IPC’s online programs, webinars, and masterclasses.

You will be responsible for owning the ad accounts — designing high-performing campaign structures, optimizing for stable CPL, and ensuring strong ROAS even as spends increase.

🎯 Key Responsibilities

1. Campaign Planning & Execution

2. Performance Analysis & Optimization

3. Cross-Team Collaboration

4. Growth Experiments

📈 Expected Outcomes

🧠 Qualifications & Skills

🌟 Ideal Candidate Profile

💰 Our Core Competency for YOU