Creative Lead, Star Maa

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

Star Maa serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and serves as the link between Marketing and Creative teams to ensure cohesive campaign execution. Defines show positioning, sets marketing objectives, and translates strategy into clear creative briefs. Oversee creative alignment with target audience and tone, manages timelines, and ensures consistency across all media platforms.

The role will collaborate closely with the Channel Marketing team at Star Maa , ensuring creative excellence is seamlessly integrated with marketing objectives.

Key Responsibilities

• Act as the bridge between Marketing and Creative Communications team
• Decide Show positioning & Translate campaign vision into clear creative briefs for promo, poster, trailer, Digital teams & Press Release Articles
• Define Marketing Objectives for all shows based on show brief
• Review and guide creative output to ensure it reflects TG, tone, and positioning
• Track and manage asset timelines and feedback loops
• Ensure consistency across all creative assets (TV, digital, print, OOH)

Skills & Attributes for success

Preferred Education & Experience

Skills Required

Pr, Designers, Storytelling, influencer marketing, promos, brief writing