Sr. Media Marketing Manager

Job Overview :

We are seeking a highly skilled Meta Performance Campaign Expert to join our marketing team as a Sr. Media Marketing Manager . The ideal candidate will have a strong background in paid social advertising , particularly on Facebook and Instagram , with a proven track record of generating high-quality leads in the real estate sector .

This role is pivotal in driving lead generation, improving ROAS, and supporting sales efforts through strategic media buying, audience targeting, creative optimization, and campaign analytics. If you are data-driven, ROI-focused, and have a deep understanding of real estate buyer behavior, we want to hear from you.

Key Responsibilities :

• Plan, execute, and manage performance marketing campaigns on Meta platforms (Facebook & Instagram) focused on real estate lead generation .
• Optimize campaigns for cost-per-lead (CPL) , conversion rates , and return on ad spend (ROAS) .
• Conduct in-depth audience research to identify and segment target groups, including investors and property buyers.
• Create, test, and refine various ad creatives, copy, and formats to improve CTR and conversion metrics.
• Collaborate closely with the sales team to ensure campaigns are aligned with lead quality and sales objectives.
• Manage and allocate ad budgets effectively , ensuring maximum ROI and minimal wastage.
• Implement and maintain Meta Pixel , Conversion API (CAPI) , and event tracking for accurate attribution.
• Monitor, analyze, and report on campaign KPIs, and provide data-backed insights for ongoing optimization.
• Stay updated on Meta Ads algorithm changes , policy updates , and real estate market trends .
• Perform competitor analysis and identify innovative lead generation opportunities.

Required Skills & Expertise :

Experience Required : Minimum 5 Years

Qualification : MBA

Education

Master OF Business Administration (M.B.A)

Skills Required

media marketing , Social Media Marketing, Real Estate Marketing, Facebook Marketing, instagram , Facebook Ads, Marketing Manager, meta programming , Paid Marketing, Advertising, Google Ads, Google Adwords, google adwords professional , Sales, Sales And Marketing, Planning Skills, Lead Generation, Market Research, Marketing Management, Real Estate Sales, Marketing