Role & Responsibilities
The Sales Manager should embody both leadership and hands‑on selling :
1. Set revenue targets and sales plans – Analyse historical performance, market trends and team capacity to set clear, achievable sales goals
2. . Develop quarterly and monthly sales plans and adjust them based on performance metrics and feedback.
3. Lead and mentor the sales team – Train, coach and motivate sales executives. Provide continuous training to close skill gaps and adapt to evolving customer needs.
4. Generate and qualify leads – Work with the BD Director to identify target segments, then use on‑ground methods (cold calling, door‑to‑door visits, networking events) to build a high‑quality pipeline
5. Present and negotiate – Demonstrate the product’s value by tailoring pitches and demos to the client’s needs.
6. ; handle negotiations and close deals to meet or exceed targets.
7. Monitor performance and report – Use CRM tools to track the team’s progress, maintain client records, and submit regular revenue forecasts and reports to leadership.
8. Recruit and scale the team – Participate in hiring additional sales associates and ensure they are onboarded effectively
9. Customer relationship management – Foster strong client relationships, ensuring satisfaction and identifying opportunities for upselling or renewals
10. Collaborate with BD & Product teams – Provide feedback from clients to guide product development and marketing; align sales execution with broader business development initiatives.
Supporting Roles : Sales Executives / Field Sales Associates
Goals and KPIs
To align with the company’s target of ₹36 Cr in 9 months, the Sales Manager’s goals should include :
1. Revenue Achievement : Deliver monthly revenue targets that cumulatively reach ₹36 Cr by the end of the 9‑month period.
2. New Customer Acquisition : Secure X new enterprise clients per month (set a specific number based on conversion rates and market size) and ensure customer onboarding satisfaction.
3. Team Performance : Ensure every sales associate meets at least 90 % of their monthly quota; maintain high morale and reduce turnover.
4. Pipeline Health : Maintain a qualified pipeline that is at least 3× the monthly revenue target.
5. Customer Retention & CSAT : Achieve customer satisfaction (CSAT) scores above 90 % and low churn through diligent account management and support.
6. Reporting & Forecast Accuracy : Provide accurate weekly and monthly forecasts, with variance less than 5 % between forecasted and actual revenue.
Sales Manager • Jaipur, Rajasthan, India