Digital Marketing Specialist

Desired Candidate Profile

• Must have an MBA Degree;
• Must have a minimum experience of 2+ years;
• Ability to understand company&aposs products, its target audience and market (age group, behaviours, countries etc), conduct
• market research and accordingly create effective marketing strategies and recommend appropriate channels to run paid ad campaigns;
• Strong knowledge, experience and usage of Search Engine Marketing channels such as Google Adwords - Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads;
• Strong knowledge, experience and usage of Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads;
• Ability to create effective Ad Copy for all channels;
• Strong knowledge and experience in Email Marketing and Growth Hacking;
• Strong Knowledge and experience in how to effectively use Google Analytics and Google Console;
• Ability to speak, write and read in English - this is equally important;
• Create performance reports of each ad campaign created on different channels and then optimize the spends and performance;
• Connect with Leads generated and convert them into customers;
• Good functional understanding of Social Media Channels and SEO and how to optimize the ads so that they are in sync with the Social media channels and SEO.

Experience : 2+ years

Show more

Show less

Skills Required

Google Adwords, Search Engine Marketing, Email Marketing, Google Analytics, growth hacking , Seo