WattMonk - Digital Marketing Manager

About the Role :

We're looking for a Digital Marketing Manager (SEO, SEM & Growth) to lead the digital acquisition strategy and elevate WattMonk's online presence. This role blends performance marketing, content strategy, and analytics - driving inbound growth through SEO, SEM, and digital brand storytelling.

You'll own the end-to-end digital marketing ecosystem - optimizing campaigns, analyzing performance, and ensuring WattMonk's brand reaches the right audience, at the right time, across the right channels.

Key Responsibilities :

• Lead and execute the digital marketing strategy across SEO, SEM, and social media to drive qualified traffic, engagement, and conversions.
• Conduct in-depth SEO audits (site structure, internal linking, content optimization) and implement strategies that improve organic visibility.
• Manage and optimize paid media campaigns on Google Ads, Search Ads 360, Bing Ads, and social platforms to ensure ROI-driven performance.
• Analyze key SEO and SEM metrics (traffic trends, keyword rankings, CTR, CPC, conversions) and translate insights into actionable strategies.
• Partner with content, design, and product teams to create SEO-friendly content and digital assets aligned with brand objectives.
• Develop and execute content calendars, and manage social media campaigns that strengthen engagement and brand recall.
• Own email marketing automation and nurture funnels to boost customer retention and engagement.
• Leverage Google Data Studio and Analytics to track campaign success and present insights to leadership.
• Stay ahead of the curve on digital marketing trends, algorithms, and emerging technologies.

Required Skills & Competencies :

Education & Experience :

(ref : iimjobs.com)