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Field Marketing Specialist

Field Marketing Specialist

greytHRBengaluru, India
27 days ago
Job description

About greytHR

greytHR is a full-suite HRMS platform that automates HR and payroll processes, ensuring compliance and security. With 50+ tools, it offers seamless ‘Hire-to-Retire’ solutions, powered by AI-driven analytics for enhanced employee experiences.

Trusted by CFOs, loved by CHROs, and proudly Great Place to Work® Certified, greytHR serves 30,000+ clients across 25+ countries, managing over 3 million employees. As India’s leading HRMS provider, we are rapidly expanding in MEA and SEA markets with world-class, Made-in-India software.

At greytHR, people come first. Our Great Place to Work® Certification reflects our commitment to fostering a high-trust, high-performance culture where employees are valued, empowered, and inspired

Key Responsibilities :

Pipeline Generation :

  • Develop and execute comprehensive field marketing strategies to generate high-quality leads and fuel pipeline growth across India and the Middle East
  • Collaborate closely with the sales team to identify target accounts and tailor marketing campaigns accordingly.
  • Utilize a variety of channels, including events, webinars, content marketing, and digital
  • advertising, to attract and engage potential customers.

Integrated Marketing :

  • Collaborate with cross-functional teams, including sales, inside sales, product marketing, brand and operations to ensure seamless integration of marketing efforts across the regions.
  • Develop and execute integrated marketing campaigns that leverage multiple channels to maximize impact.
  • Analytics and Data Reporting :

  • Utilize data analytics to measure the effectiveness of marketing initiatives and identify areas for improvement.
  • Develop comprehensive reports on key metrics, including lead generation, conversion rates, and customer engagement.
  • Leverage data-driven insights to form future marketing strategies.
  • Track and analyze marketing metrics to optimize campaign performance and ROI.
  • Stakeholder Management :

  • Build strong relationships with key stakeholders, including sales leadership, product marketing, and executive teams across the regions.
  • Effectively communicate marketing strategies and results to ensure alignment with business objectives.
  • Collaborate with external partners and vendors to execute successful marketing campaigns.
  • Qualifications and Skills :

  • Proven track record in field marketing, with a minimum of 3-5 years of experience.
  • Strong understanding of the HR technology industry and its target audience in India, Middle East, and Asia.
  • Excellent leadership and team management skills.
  • Strong analytical skills and ability to leverage data to drive decision-making.
  • Experience in developing and executing integrated marketing campaigns.
  • Excellent communication and presentation skills.
  • Ability to thrive in a fast-paced, dynamic environment.
  • Mandatory Requirements :

  • Experience with Salesforce CRM and Marketing Cloud.
  • Proven track record in B2B SaaS marketing.
  • Experience in global marketing initiatives, specifically in India and the Middle East
  • Why Join GreytHR :

  • Opportunity to work with a talented team of professionals.
  • Competitive compensation and benefits package.
  • A culture that values innovation, collaboration
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    Marketing Specialist • Bengaluru, India

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