Exhibition Marketing Strategist

Role Overview :

The Marketing Manager will be responsible for conceptualizing, planning, and executing 360° marketing and communication strategies for B2B exhibitions and conferences. This role focuses on driving exhibitor acquisition, sponsorship promotion, visitor footfall, and brand visibility through integrated marketing campaigns across digital, print, and on-ground channels.

Key Responsibilities :

1. Marketing Strategy & Planning

• Develop and execute comprehensive marketing plans for each exhibition – covering pre-event, during-event, and post-event phases.
• Define marketing budgets, timelines, and performance KPIs.
• Collaborate with the sales, operations, and content teams to align messaging and positioning with business objectives.

2. Exhibitor & Visitor Promotion

3. Digital & Social Media Marketing

4. Partnerships & Alliances

5. Collateral Development & Content

6. On-ground Branding & Experience

7. Analytics & Reporting

Qualifications & Experience :

Key Competencies :