Social Media Marketing Manager

Social Media + Influencer Marketing Manager

Type : Full-Time

Location : Gurgaon | On-site (because real vibes beat virtual ones)

Experience : 2 - 4 years preferred

About Us

We’re Originally Desi, bringing farm-fresh goodness straight from Indian villages to your table. Think of us as a new-age D2C brand with desi roots + modern vibes.

What You’ll Do (aka your superpowers) Be the influencer plug : Build and manage relationships with creators, from nano to celeb level.

Strategize and execute influencer campaigns that drive awareness, engagement, and sales.

Lead our social media presence across Instagram, LinkedIn, YouTube, and more.

Craft content strategies that blend brand storytelling, trends, and conversions.

Collaborate with content, design, and founder teams to keep our tone consistent and fresh.

Track performance, analyze data, optimize campaigns, and scale what works.

Stay ahead of trends, memes, and creator culture to keep our brand relevant.

You’re the Perfect Fit If You Have 2 - 4 years of experience in social media, influencer, or brand marketing (FMCG / D2C experience is a big plus).

Know how to turn trends into campaigns and insights into results.

Have a sharp understanding of digital platforms (Meta, LinkedIn, YouTube, influencer platforms).

Can write copy that connects and strategies that sell.

Have hands-on experience with influencer outreach, negotiation, and performance tracking.

Are equally creative and analytical and you can vibe with memes and metrics alike.

Bonus : You’re a creator yourself or have managed creator-led brands before.

Bonus points if you’ve run influencer campaigns before or if building communities is just your vibe.

What You’ll Get Ownership : Run an entire vertical, end-to-end.

Visibility : Work directly with founders to shape the brand’s growth story.

Influencer Access : Collaborate with top creators + celebs.

Growth : Be part of a fast-scaling D2C brand with clear career opportunities.

Culture : Work in a high-energy, creative, no-BS environment that celebrates Desi roots.

Perks : Competitive pay + performance-based incentives.

Email : aakankshaa.dubey@originallydesi.com

Subject Line : Application - [Your Name] Social Media Marketing Manager

Note : Applications will be reviewed on a rolling basis until the position is filled. Only shortlisted candidates will be contacted.

Originally Desi is an equal opportunity employer. We value diversity and are committed to building an inclusive space where every voice shines.