Job Overview :
We are seeking a talented Social Media Manager to lead our social media strategy, manage our online communities, and grow our brand’s digital footprint. The ideal candidate will have a strong understanding of social media platforms, content creation, and digital marketing, with a passion for photography and visual storytelling.
- Key Responsibilities :
- Content Strategy & Planning :
- Develop and implement a comprehensive social media strategy that aligns with our brand identity and business goals.
- Content Creation & Curation :
- Collaborate with our photography team to create and curate visually compelling content for social media platforms (Instagram, Facebook, Pinterest, , TikTok, etc.).
- Community Management :
- Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Growth & Analytics :
- Monitor and analyze social media performance using analytics tools; provide regular reports and insights to optimize strategies.
- Brand Consistency :
- Ensure all content is consistent with our brand voice, style, and messaging across all social channels.
- Trend Monitoring :
- Stay up-to-date with the latest social media trends, tools, and best practices, and leverage these to enhance our social media presence.
- Collaborations & Partnerships :
- Identify and engage with potential influencers, brand partners, and collaborators to expand our reach.
- Campaign Management :
- Plan and execute social media campaigns to promote new projects, services, and events.
- Qualifications :
- Proven experience as a Social Media Manager or similar role, preferably in the photography, creative, or visual arts industry.
- Strong portfolio showcasing social media management skills and content creation.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Later) and analytics platforms (e.g., Google Analytics, Instagram Insights).
- Excellent writing, editing, and communication skills.
- Creative mindset with a keen eye for visual aesthetics.
- Ability to work independently and manage multiple projects simultaneously.
- Knowledge of SEO and content optimization techniques is a plus.
- Photography and basic graphic design skills are advantageous