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Advertising Innovation Lead
Quantum Leap Learning Solutions Pvt LtdBengaluru, Republic Of India, IN3 days ago
Job descriptionReview scripts written by the content team, providing constructive creative feedback. Guide writers to refine messaging, narrative flow, and emotional appeal. Approve final scripts for pre-production. Partner with the Cinematographer to plan shoot logistics, schedules, and visual styles. Ensure creative consistency between the concept, script, and on-set execution. Oversee casting, location planning, and production readiness as needed. Assign video edits based on the bandwidth and strengths of each editor. Review edited videos and provide detailed feedback to elevate quality and storytelling. Approve final edits and ensure timely submission to the Performance Marketing team. Maintain and update project trackers with status, feedback, and delivery timelines. Lead a team of writers, cinematographers, and editors to deliver impactful ad campaigns. Conduct monthly strategic, tactical, operations meetings and 1 : 1 performance reviews with team members. Foster a culture of creativity, collaboration, and continuous improvement. Monitor team productivity and maintain high creative standards across projects. 3–4 years of proven experience in performance marketing ads creation and team leadership. Strong understanding of digital marketing, social media platforms, and performance marketing metrics. Experience directing end-to-end ad campaigns, from concept and scripting to final delivery. Excellent communication and leadership skills to manage cross-functional creative teams. Deep understanding of storytelling, visual composition, and audience engagement. Well versed with camera handling and video editing tools (Adobe premier pro)
Concept & Ideation
- Analyse past ad performance and Lead brainstorming sessions with the creative team to develop fresh and eective ad concepts based on the analytics data.
- Collaborate with writers, designers, and videographers to shape the creative direction for each campaign.
- Ensure that all ideas align with marketing objectives, audience insights, and brand tone.
Script & Story Review
Pre-Production & Shoot Planning
Post-Production & Delivery
Team Leadership & Management
Desired Skills and Experience
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Innovation Lead • Bengaluru, Republic Of India, IN
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