Sales Marketing Analyst

Experience : 5–10 years

Industry Preference :

Experience at IT service firms such as TCS, Accenture, Infosys, etc., is a strong plus

About Us

Maitsys is a fast-growing IT consulting firm specializing in SAP services and technology staffing. We work with some of the most innovative companies across North America, delivering tailored solutions through a lean, high-accountability model. We're looking for a data-driven

Marketing Analyst

to help us elevate our brand, support business development efforts, and build a modern digital presence.

Role Overview

As a Marketing Analyst, you will play a pivotal role in shaping Maitsys’ marketing strategy and execution. This is a hands-on, hybrid role based in Madurai, where you’ll be responsible for analyzing marketing performance, creating compelling content, and helping drive lead generation through digital and offline channels.

Key Responsibilities

Marketing Analytics :

Track and report KPIs on campaigns, social media, and website performance

Use data to guide decision-making and improve ROI on marketing efforts

Content Development :

Create impactful PowerPoint presentations for client-facing materials, sales enablement, and leadership presentations

Design and edit marketing videos to promote services, success stories, and recruitment branding

Draft and manage social media content calendars across LinkedIn and other channels

Brand Execution :

Maintain consistency in tone, visuals, and messaging across all platforms

Support development of case studies, brochures, and internal communications

Market Research :

Research competitors, industry trends, and client segments to refine outreach strategy

Collaboration :

Work with sales, recruiting, and leadership teams to align marketing goals with business priorities

Required Skills & Qualifications

5–10 years of marketing experience, ideally within an IT consulting or IT services firm

Proven experience in :

Social media content creation and management

Slide deck development using PowerPoint, Google Slides, or Canva

Video editing (e.g., Adobe Premiere, Final Cut Pro, or mobile editing tools)

Proficiency in using tools like Google Analytics, LinkedIn Campaign Manager, and marketing automation platforms

Strong communication, time management, and project coordination skills

Self-starter with a keen eye for detail and design

Nice to Have

Experience working at global IT service providers like TCS, Accenture, Infosys, or Cognizant

Familiarity with B2B SaaS, ERP, or SAP marketing language and strategies

Basic graphic design knowledge (e.g., Adobe Illustrator, Photoshop, Canva)