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Marketing Analyst

ConfidentialIndia

19 days ago

Job description

Sprinto is a leading platform that automates information security compliance. By raising the bar on information security, Sprinto ensures compliance, healthy operational practices, and the ability for businesses to grow and scale with unwavering confidence. We are a team of 300+ employees & helping 2500+ Customers across 75+ Countries . We are funded by top investment partners Accel, ELEVATION & Blume Ventures and have raised 32 Million USD in funding including our latest Series B round.

As our Marketing Analyst, you'll be the analytical powerhouse behind all things ABM and demand generation. You'll bring clarity to chaos by uncovering what's working, what's not, and what to optimize next.

This is a hands-on role where you'll go beyond reporting—you'll identify actionable insights that shape messaging, targeting, and channel strategy. Your work will directly influence how we acquire, nurture, and convert leads across the sales-led funnel.

YOUR IMPACT

Analyze performance across demand gen, and ABM campaigns using tools like HubSpot, GA4, Linkedin ads, email and more
Develop dashboards that track key metrics on Hubspot or equivalent tool (engagement, MQL >

SQL conversion, pipeline velocity, CAC, etc.)

Conduct cohort and funnel analysis to identify friction points, drop-offs, and hidden opportunities

Provide insights that guide campaign targeting, budget allocation, messaging, and cadence

Collaborate with marketing, sales and product to design tests and track outcomes across copy, channel, and audience variables

Own reporting for all things ABM & Demand Gen

YOU BRING

1 - 3 years of experience in a campaign, marketing, or growth analytics role (B2B SaaS preferred)

Strong analytical chops with comfort using tools like Mixpanel, Looker, GA4, HubSpot, and Excel / Google Sheets

Understanding of demand generation and ABM marketing principles

Data storytelling skills—you can turn rows of numbers into a compelling narrative

Ability to partner cross-functionally with marketers, SDRs, and leadership teams

A test-and-learn mindset; you&aposre curious, hypothesis-driven, and results-oriented

Ability to thrive in ambiguity and fast-moving environments

WE OFFER

Remote-first culture

Comprehensive health benefits

Workstation and device allowances

Professional development budget

A critical role in shaping Sprinto's growth strategy with data

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Skills Required

linkedin ads , google sheets , Excel, Hubspot

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Marketing Analyst • India