Senior Analyst - Digital Marketing

Description :

QBurst is undergoing an and seeks a to design, build, and optimize integrations and customer journeys on enterprise MA platforms.

Responsibilities :

Translate business requirements into effective marketing automation solutions using tools such as Adobe Campaign, SFMC, Marketo

Design, build, and execute advanced campaigns across email, SMS, push notifications, and other digital channels

Provide implementation consultancy, customer support, and post-deployment assistance.

Develop, test, deploy, and document technical & business solutions within MA platforms.

Design and configure ETL logic and data flows to integrate customer data with marketing automation platforms

Manage small to mid-sized projects independently, including reporting to stakeholders

Develop dashboards and performance reports to track and optimize campaign effectiveness

Continuously recommend improvements for campaign performance and customer engagement

Stay updated with the latest marketing automation strategies, AI / ML capabilities, and industry standards

Collaborate cross-functionally to design, test, and optimize .multi-channel journeys

Work independently in dynamic environments, including handling emergencies and release support

Requirements :

Minimum 3+ years of hands-on experience with at least one marketing automation tool : Adobe Campaign, SFMC, Eloqua, Marketo, HubSpot, Braze, Insider, Klaviyo, or Adobe Journey Optimizer (AJO)

Specialize in Adobe Campaign and SFMC

Programming knowledge : JavaScript, HTML, CSS, XML, JQuery, SQL, JSON, Shell Script, AMPscript, SSJS (hands-on experience in any is a strong advantage)

Certification(s) in marketing automation platforms or AI-driven marketing tools preferred

Strong problem-solving, documentation, and stakeholder communication skills