National Sales Manager

Company Description

Confidential - Food - FMCG Indian company that manufactures and exports instant food mixes, ready-to-eat meals, dairy products, and other convenience food. It is known for pioneering the convenience food sector in India, with a product range including instant mixes, ready meals, dairy products, and desserts with a wide distribution network in India and exports to over 40 countries

Job description

1. Strategic Planning & Execution

Develop and implement the annual general trade sales strategy aligned with company goals.

Create regional sales plans, volume targets, and trade promotion strategies.

Identify growth opportunities, market gaps, and competitive threats.

2. Sales Leadership & Team Management

Lead, coach, and mentor a national sales team, including Zonal and Regional Sales Managers.

Build a high-performance culture with clear KPIs, accountability, and motivation.

Conduct regular performance reviews and capability-building initiatives.

3. Distribution & Market Expansion

Strengthen and expand the distributor network in line with market potential.

Drive numeric and weighted distribution for all product categories.

Ensure effective secondary sales planning and monitoring

4. DMS & SFA Management

Leverage

Distributor Management Software (DMS)

for real-time sales, inventory, and claims tracking.

Ensure

Sales Force Automation (SFA)

adoption for improved field productivity and execution.

Use analytics from DMS & SFA to optimize supply chain, route-to-market, and sales performance.

5. Trade Marketing & Execution

Work closely with trade marketing to design and execute effective schemes, promotions, and visibility initiatives.

Monitor market execution standards and ensure compliance across regions.

6. Reporting & Business Insights

Track and report sales performance, market trends, and competitor activities.

Present actionable insights to management for decision-making.

Key Skills & Competencies

Exceptional leadership and people management skills.

Strong analytical mindset with data-driven decision-making ability.

High proficiency in DMS & SFA tools and related analytics.

Negotiation and relationship management with trade partners.

Strategic thinking with hands-on execution capability.

Candidates from FMCG industry preferably from the Food FMCG industry role only

Experience- 15 - 25 Years

Salary CTC - As per market standard

Notice period - 30 days or Less than that