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Digital Advertising Strategist

Digital Advertising Strategist

4PM News NetworkNew Delhi, Republic Of India, IN
6 days ago
Job description

Job Description : Ad Sales Manager (Digital Media)

Location : New Delhi (On-site)

Company : 4PM News Network

Job Type : Full-time

4PM News Network is one of India’s fastest-growing digital news platforms, reaching millions of viewers across YouTube, Instagram, and other social media channels. We are now expanding our revenue vertical and looking for a highly driven Ad Sales Manager (Digital Media) to lead brand partnerships, campaign strategy, and monetization for our digital properties.

Key Responsibilities 1. Brand Partnerships & Revenue

  • Identify, pitch, and close deals with brands, agencies, and media buyers.
  • Build strong relationships with key decision-makers across categories like FMCG, fintech, gaming, lifestyle, and political consultancies.
  • Develop monetization strategies for YouTube, Instagram, Shorts / Reels, web, and emerging digital platforms.
  • Manage the entire sales cycle — prospecting, proposal, negotiation, contracting, and execution.
  • Achieve monthly and quarterly revenue targets.

2. Campaign Planning & Execution

  • Create custom brand solutions, ad packages, and integrated marketing campaigns.
  • Collaborate with the content team to develop branded content concepts, in-video integrations, and social media deliverables.
  • Monitor campaign performance and deliver analytics-based reports to clients.
  • Work closely with production teams to ensure smooth execution of deliverables.
  • 3. Content & Motion Graphics Coordination

  • Brief the motion graphics and video editing team to create brand-ready deliverables.
  • Review motion graphics for brand campaigns, making sure output matches brand guidelines.
  • Suggest creative enhancements, visual storytelling formats, and high-quality digital ad-friendly edits.
  • 4. Strategy & Collaboration

  • Study market trends and competitor offerings to refine sales strategy.
  • Coordinate with editorial, creative, and technical teams for high-impact branded properties.
  • Maintain CRM records, follow-ups, and sales documentation.
  • Skills & Requirements Must-Have

  • 4–7 years of experience in digital ad sales , brand partnerships, or media sales.
  • Strong network with brands and advertising agencies.
  • Deep understanding of digital platforms (YouTube Ads, Instagram, brand integrations, influencer marketing).
  • Excellent negotiation, pitching, and communication skills.
  • Ability to create sales decks, proposals, and brand strategy documents.
  • Plus / Preferred

  • Understanding of motion graphics workflows (Adobe After Effects, Premiere Pro basics)—to coordinate with the creative team.
  • Previous experience working with a digital-first newsroom, YouTube channel, or creator-driven media network.
  • Ability to think creatively and package content into engaging brand formats.
  • What We Offer

  • Opportunity to lead the ad sales vertical for a rapidly growing digital news network.
  • Creative freedom to build new revenue products and brand formats.
  • Energetic newsroom environment with a supportive leadership team.
  • Competitive salary + performance-based incentives.
  • How to Apply

  • Apply directly through LinkedIn
  • Create a job alert for this search

    Digital Advertising Strategist • New Delhi, Republic Of India, IN

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