Senior Ad Strategist

ConfidentialIndia

4 days ago

Job description

Role Overview

We are seeking a Senior Ad Strategist —a seasoned paid media expert with 3-6 years of hands-on experience managing Meta (Facebook / Instagram) Ads and executing cross-channel campaigns. In this role, you will act as the technical subject matter expert, translating strategic goals into actionable media plans and ensuring flawless execution, optimization, and performance across client accounts. You will collaborate closely with business consultants and internal teams to deliver measurable, data-backed growth for multiple high-value clients.

Key Responsibilities

Strategic Onboarding & Alignment (First 30 Days)

Learn the company's performance marketing frameworks, playbooks, and systems
Understand how AI, automation, and analytics are integrated into campaign performance
Collaborate with business consultants to align on client goals and account strategies
Audit existing campaigns to identify optimization opportunities and strategic gaps

Ownership & Execution (Next 60 Days)

Take complete ownership of paid media execution across assigned accounts

Lead campaign planning, setup, optimization, and reporting across multiple platforms

Manage large-scale Meta Ads campaigns and apply advanced creative testing, audience segmentation, and bid strategies

Leverage AI and automation tools to proactively enhance campaign efficiency and performance

Mentor junior paid media team members by reviewing their work and guiding tactical execution

Strategic Leadership & Innovation (Beyond 90 Days)

Lead paid media strategy for key accounts, ensuring alignment with client business objectives

Develop scalable playbooks, campaign systems, and reporting templates

Collaborate with creative, analytics, and tech teams to drive full-funnel performance marketing initiatives

Introduce new testing ideas, automation practices, and strategic frameworks to strengthen the paid media function

Requirements

3-6 years of hands-on paid media experience, primarily with Meta Ads (Facebook / Instagram)

Proven track record of managing and scaling high-budget campaigns across complex client portfolios

Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API)

Data-driven mindset with the ability to interpret analytics and apply insights effectively

Experience using AI tools, automation, or light scripting to improve campaign efficiency

Excellent communication skills and the ability to translate technical details into business outcomes

Experience mentoring or guiding junior team members is a plus

Preferred Skills

Familiarity with Google Ads, TikTok, LinkedIn, or programmatic platforms

Knowledge of multi-touch attribution, funnel measurement, and blended ROAS

Experience working with D2C, SaaS, or healthcare brands

Proficiency with tools such as Looker Studio, Supermetrics, Slack, and Asana / ClickUp

Skills Required

Gtm, Asana, Slack, instagram , facebook, Automation

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