Digital PR Strategist

Company Description

Digital Web Solutions is a renowned name in the digital marketing space with over 15 years of experience. Having grown and sold a successful full-service digital marketing agency, we now serve more than 100 agencies and leading brands worldwide. We offer an integrated product suite to assist with marketing, design, and development needs. Our white-labeled outsourcing services include SEO, link building, website design, lead generation, content writing, infographics, and explainer videos. Our team of over 250 digital experts, spread across 5 global offices, is dedicated to delivering industry best practices.

Role Description

Digital Web Solutions is seeking a skilled Digital PR Strategist to join our team. This role focuses on creating and executing data-driven PR campaigns that generate high-quality, non-replicable backlinks for our clients across various industries.

Key Responsibilities :

• Client Niche Analysis : Identify and understand the client's industry niche to tailor PR strategies.
• Ideation : Develop creative, data-driven article concepts that align with the client's industry and goals.
• Data Collection : Conduct thorough data scraping and analysis to gather relevant statistics (e.g., crime rates, accident rates) and compare them with population data.
• Data Processing : Analyse and refine the collected data to produce per capita metrics and other meaningful insights.
• Content Creation : Collaborate with the content writing team to craft compelling articles based on the processed data.
• Media Outreach : Identify and engage with journalists who have covered similar data-driven stories using tools like Muck Rack and Roxhill.
• Distribution : Distribute content to targeted journalists and media outlets to maximise reach and backlink potential.
• Performance Tracking : Monitor and track the performance of published articles to measure success and refine future strategies.

Qualifications :

Skills Required

Content Creation, Data Scraping