Location : Mumbai | Full-time | Luxury Industry
At MIJA, we believe jewellery is more than an accessory — it’s a story, a symbol, and a moment captured. We are looking for a dynamic Brand Manager to safeguard and grow our brand vision while leading day-to-day brand communication across social media, PR, and influencer collaborations.
Key Responsibilities
- Brand Stewardship : Ensure every piece of content, collaboration, and campaign aligns with MIJA’s brand DNA of luxury, meaning, and timeless self-expression.
- Social Media Management : Oversee content calendars, briefs, and approvals with external agencies; maintain a cohesive brand voice across Instagram, LinkedIn, and other platforms.
- PR & Influencer Coordination : Manage PR agencies and influencer partnerships end-to-end, from strategy and selection to execution and reporting, ensuring meaningful and authentic brand visibility.
- Campaign Oversight : Lead 360° brand campaigns, ensuring timely roll-out of creative assets, product launches, and storytelling moments.
- Cross-functional Collaboration : Work closely with design, retail, and marketing partners to integrate brand identity consistently across touchpoints — digital, in-store, and experiential.
- Performance Tracking : Monitor KPIs (engagement, impressions, ROI on influencer campaigns, PR coverage), analyze data, and refine strategies to drive brand growth.
- Trend Awareness : Stay ahead of luxury industry trends, competitor activity, and cultural moments to keep MIJA relevant while remaining true to its essence.
What We’re Looking For
Experience : 2–3 years in brand management, ideally in luxury, lifestyle, fashion, or jewellery.Communication Skills : Exceptional written and verbal communication; ability to craft compelling narratives and present to stakeholders with confidence.Strategic Mindset : Strong understanding of digital storytelling, influencer ecosystems, and luxury consumer behavior.Execution Excellence : Highly organized, detail-oriented, and capable of managing multiple agencies, partners, and deliverables seamlessly.Creativity & Sensitivity : A natural eye for aesthetics and storytelling, with sensitivity to luxury positioning and consumer sentiment.Why MIJA?
At MIJA, you’ll be shaping a modern diamond jewellery brand built on family legacy, innovation, and meaning. This is a chance to leave your mark on a growing luxury house and be part of redefining accessible luxury for a new generation.
Qualifications
Bachelor's degree or equivalent in Marketing3+ years' brand management or marketing experience