Head of Video Content Production| High growth-stage firm

About Our Client

• A leading health tech player with 40+ clinics and is on track to open 200 clinics by next year

Job Description

Pre-Production

• Research topics, category myths to draw fact based insights
• Convert insights into marketing narratives and compelling creative angles
• Build a content calendar with diverse content pieces that breaks the content fatigueProduction
• Direct and coach non-actors : customers, clinic doctors, health experts, and founders
• Develop real, documentary-style content - interviews, explainer vlogs, story-led reels
• Ensure strong "reason-to-believe" to appeal to audience that yearns for "show me the proof"

Post-Production

• Shape raw, candid footage into curiosity-driven stories using AIDA framework
• Use B-rolls, on-screen text, and music to heighten relevance and impact
• Craft thumb-stopping headlines, scroll-stopping 3-second hooks and storyline that raises desire to act
• A / B test creative variants to identify winners

Performance

• Collaborate tightly with the performance marketing team
• Study CTR, watch time, engagement, and lead quality
• Identify what's working - and evolve your editorial strategy accordingly

Team Management

• Lead internal content team : - Creative Directors, Producers, Editors, Writers
• Manage external vendors : - VO artists, anchors, influencers, camera crews
• Use methodical workflows to ensure production quality, volume, and delivery timelines are consistently met
• Instill a performance-first mindset in the team while nurturing creativity and speed

The Successful Applicant

A successful Head of Video Content should have :

• Minimum 8 - 15 years of experience in digital video content production
• Proven track record of creating short-form content that has succeeded organically on YouTube, Meta, or Instagram
• Deep understanding of what drives organic engagement : hooks, storyline, CTA
• Strong ability to lead on-camera storytelling involving non-actors
• Experience in project management for fast-moving content calendars