Talent.com
This job offer is not available in your country.
Group Head - Content

Group Head - Content

Interactive AvenuesMumbai, Maharashtra, India
30+ days ago
Job description

Designation : Group Head – Content (Web and long‑form)

Location : Mumbai (in-office)

Domain : UI / UX & Digital Experiences

Experience : 6+ years with at least 2+ years in a similar role

Education : Degree in Communications or equivalent

Overview

We’re hiring a Group Head – UI / UX Content to shape how brands communicate across websites, landing pages and long‑form content, ensuring every digital touchpoint reflects the brand’s voice and supports broader business objectives. This role combines content design, UX writing, editorial strategy, and storytelling.

You’ll lead a pod of writers and interns, working closely with design, SEO, analytics, tech and project management teams to co-create engaging and performance-driven content experiences.

Core Goals

  • Narrative cohesion : Website and long‑form assets present a unified, compelling story aligned with brand strategy.
  • Performance effectiveness : Content decisions are driven by data and demonstrably improve engagement and conversion.
  • Scalable content operations : AI‑supported processes increase efficiency while upholding quality standards.
  • Team development : Foster a culture of strategic thinking, collaboration, and continuous learning within the content team.

Key Responsibilities

Brand Story Architecture

  • Develop a unified, compelling story aligned with brand strategy.
  • Define content structure, tone, and messaging for websites, applications, dashboards, micro copy, and marketing flows.
  • Define information architecture, voice, and on‑page copy for web experiences and write UX copy that guides user toward key actions.
  • Understand clients' business needs and target audiences through research.

    • AI-Enabled Content Production

    Leverage tools like ChatGPT, Jasper, Writesonic and GrammarlyGO to :

  • Use AI to build content matrices, draft voice-aligned copy, and generate content variants (e.g., CTAs, FAQs, headlines).
  • Oversee creation of articles, whitepapers, case studies, and scripts positioning the brand as an industry authority.
  • Create multilingual content (Including Translation / Transcreation strategy)
  • Draft SEO-optimised copy / content
  • Maintain brand tone at scale
  • Humanise and brand fit editing of AI-generated content

    • Performance & Optimisation

  • Plan content experiments, interpret insights, and iterate.
  • Work with analytics teams to analyse copy performance and optimise based on engagement metrics.
  • Integrate SEO keywords, schema, and meta elements using AI-assisted SEO planning tools.
  • Use behaviour insight tools (e.g., Hotjar + GPT) to identify content gaps or improvement areas.

    • Quality & Delivery

  • Maintain brand consistency, tone and language across all screens and devices.
  • Validate UX content against metrics using analytics and usability testing (AI-enhanced preferred).

    • Client Expectation Management

  • Become the go-to credible source of information and guidance for clients and speak with authority on copy and content craft in internal and external meetings.
  • Present content strategies and editorial logic to clients and internal stakeholders.

    • Leadership & Culture

  • Build and coach a high-performance team of UI / UX content writers and interns.
  • Mentor content specialists, establish editorial standards, feedback processes, and professional development plans.
  • Lead content reviews and internal QA cycles using automation where possible.
  • Build a culture of excellence, feedback, experimentation and deep craft.

    • Qualifications & Experience

  • 6+ years of UI / UX design with 2+ years in a similar role; agency or digital product background preferred.
  • Excellent writing, editing, presenting and proofreading skills with different writing styles for different audiences.
  • Strong portfolio of web / app copy, structured content models, and UX content.
  • Experience using AI writing tools, dashboard products and SEO / content optimisation platforms.
  • Deep understanding of tone of voice, UX writing, and content scalability.
  • Understanding of headless technologies, CMSes such as Drupal, WordPress, Sitecore, AEM, eCommerce platforms such as Magento & Shopify.
  • Comfortable leading client conversations, presentations, collaborative workshops and translating briefs into structured content plans.
  • Familiarity with Figma, prototyping tools, and design systems a plus.
  • Awareness of frontend tech (HTML / CSS / JS) and accessibility standards (WCAG) a plus.

    • KPIs & Success Metrics

  • Consistent, clear, and effective content across all products and touchpoints.
  • Content that drives measurable outcomes—engagement, conversions, readability.
  • A team of writers who are confident in AI-assisted workflows and editorial excellence.

    • Professional Attributes

  • Data‑informed and results‑oriented.
  • Brand‑focused and user‑centric.
  • Proactive, collaborative, and adaptable to change.
  • Ability to manage multiple projects and consistently meet deadlines.
  • Continuously tracks industry and content trends to craft relevant, high-impact copy.
    • Create a job alert for this search

    Group Head • Mumbai, Maharashtra, India

    Related jobs
    • Promoted
    Group Head - Copy

    Group Head - Copy

    Auburn Digital Solutionsmumbai, maharashtra, in
    We are seeking an experienced and strategic.The ideal candidate is a master storyteller with a strong conceptual mind, proven leadership abilities, and the passion to mentor a team of copywriters w...Show moreLast updated: 7 days ago
    • Promoted
    Head of Ecommerce

    Head of Ecommerce

    Reliance Brands LimitedMumbai, Maharashtra, India
    We are seeking a dynamic business lead to join our team and spearhead the strategic development and execution for our online business. As the Business Manager, you will be responsible for shaping ou...Show moreLast updated: 18 days ago
    • Promoted
    Group Head - Content

    Group Head - Content

    Interactive Avenuesmumbai, maharashtra, in
    Group Head – Content (Web and long‑form).Degree in Communications or equivalent.We’re hiring a Group Head – UI / UX Content to shape how brands communicate across websites, landing pages and long‑for...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Paid Media Manager – Google Ads | TikTok | Meta

    Head of Paid Media Manager – Google Ads | TikTok | Meta

    The SecondShaadiThane, IN
    WPP is the world’s largest communications and marketing services group, present in over 100 countries.At WPP Media CA, we specialise in high-impact paid media campaigns, helping world-class brands ...Show moreLast updated: 4 days ago
    • Promoted
    Group Head - Brand Solutions

    Group Head - Brand Solutions

    The Content LabMumbai, India
    At The Content Lab, we believe great work sits at the intersection of insight, imagination, and impact.We're looking for a Group Head – Brand Solutions to help us push that belief forward—someone w...Show moreLast updated: 5 days ago
    • Promoted
    Head of Video Content

    Head of Video Content

    ConfidentialMumbai, India
    Pinkvilla is one of India's largest digital media platforms in the entertainment, lifestyle, and fashion categories, reaching over. Known for breaking stories, premium editorial, and innovative bran...Show moreLast updated: 8 days ago
    • Promoted
    Head of Web Development

    Head of Web Development

    MODELIAThane, IN
    If ChatGPT and Zara had wild, beautiful, fashion-fueled AI sex, Modelia would be the baby.We are on a mission to change how the fashion industry connects with people through stunning visuals.Modeli...Show moreLast updated: 19 days ago
    • Promoted
    Head of Strategy (Social Media – Video Content)

    Head of Strategy (Social Media – Video Content)

    Dentsu CreativeMumbai, Maharashtra, India
    Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services.With best-i...Show moreLast updated: 5 days ago
    • Promoted
    Group Head - Art

    Group Head - Art

    Tonic WorldwideMumbai, Maharashtra, India
    Your expertise in design software and eye for detail will be key in delivering high-impact campaigns.Lead the design and production of. Oversee and produce a diverse range of.Photoshop, Illustrator,...Show moreLast updated: 25 days ago
    • Promoted
    Group Head - Planning

    Group Head - Planning

    Omnicom Media Group Indiamumbai, maharashtra, in
    This role is responsible for the strategic planning and successful execution of integrated media campaigns across clients. The focus will be on delivering campaign excellence while building and sust...Show moreLast updated: 25 days ago
    • Promoted
    Head - Client Servicing | 7yrs + | Digital Media & Entertainment | Mumbai

    Head - Client Servicing | 7yrs + | Digital Media & Entertainment | Mumbai

    MetaMorphmumbai, maharashtra, in
    We at MetaMorph, empower startups to scale and innovate by placing people at the centre of their strategy.With a proven track record of supporting over 220 startups, we specialise in aligning talen...Show moreLast updated: 24 days ago
    • Promoted
    Group Head - eCommerce

    Group Head - eCommerce

    Performics IndiaMumbai, Maharashtra, India
    Performics is India's largest performance marketing agency.We offer a range of digital marketing services including Paid Media, Organic Content and SEO, eCommerce, Digital Branding, Programmatic an...Show moreLast updated: 6 days ago
    • Promoted
    Head of Content

    Head of Content

    ConfidentialMumbai, India
    The Hosteller is India&aposs leading D2C backpacker hostel brand, driven by the spirit of community, travel and storytelling. With an ever-growing network of hostels across India, we thrive on bold,...Show moreLast updated: 8 days ago
    • Promoted
    Group Head

    Group Head

    Interactive Avenuesmumbai, maharashtra, in
    You’ll need to have a thorough knowledge of the media marketplace, opportunities available and build constructive relationships with key media owners where relevant using an innovative approach : in...Show moreLast updated: 30+ days ago
    • Promoted
    Group Head Performance Media

    Group Head Performance Media

    Tonic Worldwidemumbai, maharashtra, in
    Tonic Worldwide is looking for a Paid Media champion to lead strategy, execution, and innovation across key client portfolios. With 8–10 years of experience, you’ll bring deep expertise in Google, M...Show moreLast updated: 25 days ago
    • Promoted
    Group Head - Paid Media Execution

    Group Head - Paid Media Execution

    LS Digital Groupmumbai, maharashtra, in
    Proven experience in digital marketing in a digital agency in Account management / Operations on Multiple Platforms like Google, Facebook, etc. Drives to achieve / exceed SBU Revenue Targets and other...Show moreLast updated: 23 days ago
    • Promoted
    Channel Head - Lokmat Sakhi

    Channel Head - Lokmat Sakhi

    Lokmat Media Pvt. LtdMumbai, Maharashtra, India
    Lokmat Sakhi is a lifestyle website dedicated to empowering women through engaging content.Our mission is to provide a platform that resonates with our audience's interests and aspirations, fosteri...Show moreLast updated: 6 days ago
    • Promoted
    Account Group Head

    Account Group Head

    Interactive Avenuesmumbai, maharashtra, in
    An Associate Group Head / Group Head would look into the day-to-day needs of an account and also ensure the long-term stability and growth of the relationship and revenue along with the Account Direc...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Content

    Head of Content

    TrayaMumbai, India
    Founded in 2019, Traya is one of India’s largest digital health-tech platforms for haircare and hair loss.Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are su...Show moreLast updated: 30+ days ago
    • Promoted
    Group Head Media Planning

    Group Head Media Planning

    Publicis GroupeMumbai, India
    Owning up media planning and delivery for key account.Day to day client servicing, optimization of on-going campaigns and coordinating between the client and internal teams.Manage the day-to-day im...Show moreLast updated: 5 days ago