Market Strategy Lead

Location : Bangalore (Work from Office)

Experience : 8-15 Years

Compensation : Based on market standards

Timings : 2 : 00 PM - 11 : 00 PM

Working days : Monday to Saturday

About :

Edureka is one of India’s leading online learning platforms, empowering professionals to upskill

through industry-relevant courses in technology, management, and business. With a learner

base across 100+ countries, Edureka continues to set benchmarks in driving impactful learning

outcomes and learner success.

Key Responsibilities

• Own end-to-end performance and growth of assigned program categories.
• Analyze market trends, competitor offerings, and learner needs to optimize category strategy.
• Collaborate with Sales, Marketing, and Product teams to drive enrollment and revenue targets.
• Develop pricing, bundling, and promotional strategies for assigned categories.
• Track and report category KPIs, including conversion rates, revenue, and ROI.
• Build relationships with university partners and manage operational execution.
• Identify opportunities for new programs and content enhancements within the category.

Requirements