Integrated Marketing Strategist

About Marketing & Communication

Aligned with the guidelines shared by BDO Global, our team of Marketing and Communication executives work together to enhance the brand value of BDO in India. We work together with service line teams, to take to market new offerings through innovative and engaging campaigns and from a corporate perspective, remain a custodian of the brand and strategise to enhance its visibility. Leveraging new techniques of marketing and communications, our team works across diverse avenues including design, digital, events, PR, content and communications.

Roles and Responsibilities :

1. Leveraging digital for Marketing :

• Combining brand strategy, digital tools, marketing technology, and offline channels to help grow the business and meet company goals.
• Manage marketing campaigns powered by advanced martech solutions to increase revenue.
• Design and execute the go-to-market strategy for offerings, leveraging digital channels to accelerate adoption, boost engagement across channels and strengthen brand positioning.
• Develop comprehensive marketing strategies aligned with organisational goals and target audience preferences.
• Plan and manage email campaigns to ensure smart targeting and increased outreach.

2. Social Media Engagement and Campaigning :

3. Campaign Conceptualisation and Coordination :

4. Adaptability in High-Pressure Environments :

5. Project Management

Qualifications