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Marketing Strategy Manager

Marketing Strategy Manager

AquaCentricRepublic Of India, IN
21 hours ago
Job description

Job Description : Digital Marketing Specialist – AquaCentric Therapy

Key Responsibilities

1. Performance Marketing & Lead Generation

  • Plan, execute, and optimize Facebook, Instagram, Google Search & Display campaigns for multiple centers.
  • Maintain daily, weekly & monthly dashboards to track CPL, CPQL, conversion %, and ROI.
  • Drive landing page optimization and ensure high-quality lead flows to the sales / CC teams.
  • Monitor spends, allocate budgets across campaigns, and improve efficiency by 10–20% monthly.

2. Social Media Strategy & Content Management

  • Build and own the content calendar across Instagram, Facebook, LinkedIn & YouTube .
  • Work with physiotherapists, trainers, and operations team to create reels, carousels, patient stories, and therapy explainers.
  • Ensure storytelling aligns with AquaCentric’s premium, science-backed, hospitality-driven brand tone.
  • Coordinate with creators, editors, and photographers for timely content production.

    • 3. Website, SEO & ORM

  • Manage website updates, blogs, service pages, and location pages.
  • Improve organic ranking for keywords related to aqua therapy, orthopedic rehab, sports rehab, etc.
  • Track and respond to Google reviews;
  • analyse sentiment;

    • highlight critical service improvements.

    Key Skills & Competencies

  • Strong command over Meta Ads Manager, Google Ads, Analytics, Tag Manager .
  • Excellent grasp of content trends, medical storytelling, and creation of performance creatives .
  • Good understanding of consumer behaviour in healthcare and wellness.
  • Ability to work cross-functionally with physiotherapists, ops, sales, and design teams.
  • Comfort with fast-paced, execution-first environments.
  • Strong communication, project management, and ownership mindset.
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    Marketing Manager • Republic Of India, IN

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