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Lead Product Strategist - Wellness
UNISON INTERNATIONAL CONSULTING (The Recruitment Company)Haryāna, Republic Of India, IN20 hours ago
Job descriptionDrive the entire product lifecycle from idea to launch with clear timelines, ownership, and governance. Coordinate with internal teams (Medical, Tech, Ops, Quality, Digital, Finance) to get timely inputs and cross-functional buy-ins. Navigate internal approval processes efficiently, ensuring all gates (content, pricing, compliance, etc.) are managed proactively. Collaborate for 360° launch campaigns (ATL, BTL, digital, local) in partnership with brand and media teams Track key KPIs : Numbers, revenue, product share, feedback, and conversion metrics. Gather structured input from market, sales teams, and consumers to refine strategy or messaging. Iterate and adjust tactics post-launch based on real-time data and feedback. Act as the single point of contact (POC) for all departments related to the product. Ensure seamless communication and issue resolution between cross-functional teams and leadership. Represent the product and its performance in internal reviews, making clear recommendations on growth or interventions. Act as the single point of contact (POC) for all departments related to the product. Ensure seamless communication and issue resolution between cross-functional teams and leadership. Represent the product and its performance in internal reviews, making clear recommendations on growth or interventions. Track key KPIs : Numbers, revenue, product share, feedback, and conversion metrics. Gather structured input from market, sales teams, and consumers to refine strategy or messaging. Iterate and adjust tactics post-launch based on real-time data and feedback.
Position : Product Head
Industry : Healthcare
Experience : 8 + years of Experience
Type : Full-Time | Leadership Role
Location : Gurugram
Responsible for developing and executing product strategy for various customer segments and ensure both Physical and digital deployment to reinforce the company's position as a leader in wellness market
SCOPE OF WORK
1) Revenue Achievement : Responsible for the revenue achievement through the sales of the product. Design and roll out marketing plans to ensure product adoption across COCO, FOFO channels through the help of sales and ops teams.
2) Product Strategy & Lifecycle Management : Conduct market research to gather consumer insights. Use insights to design and deploy competitive offerings of consumer products like preventive health packages, including design, pricing, positioning, and lifecycle management.
3) Customer Segmentation, New Product Development & Innovation : Field working (8-10days monthly) to analyse customer segments and needs to conceptualize and launch health packages as per different segments like lifestyle, age, demographics, occupation, premium etc. Pilot the packages, gather insights to refine offerings.
Partner with sales to customize and roll out region specific offerings to help achieve sales revenue.
4) Cross-functional Collaboration : Work closely with Marketing, Sales, Operations, and IT teams to ensure cohesive product adoption, promotion and service delivery.
5) Product Vision, Research & Planning :
- Lead comprehensive market research, consumer insight mining, and competitive analysis to identify unmet needs and high-potential product opportunities.
- Define the business case, opportunity sizing, and product strategy in line with organizational goals.
- Present structured recommendations for what to launch, when, and why—based on data and field realities.
6) High-Impact Project & Stakeholder Management :
7) Campaign & GTM Execution :
1) Post-Launch Review & Course Correction :
2) Be the Central Owner & Problem Solver :
3) Be the Central Owner & Problem Solver :
4) Post-Launch Review & Course Correction :
parth.mitra@unisoninternational.net
Connect with me over WhatsApp - 9871101317
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Lead Product Strategist • Haryāna, Republic Of India, IN
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