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Product Development Strategist

Product Development Strategist

vivo IndiaHaryāna, Republic Of India, IN
11 hours ago
Job description

I.JOB PURPOSE

  • Responsible to lead a series of product & develop an integrated marketing plan and deliver the same in required timelines in sync with Product and Marketing Objectives.

II.KEY RESPONSIBILITIES

  • Understanding of TG and Developing New Product Launch Strategy for the concerned Category
  • Work on Market Analysis, competition mapping, consumer insights, Product Positioning &customer segmentation to develop Product Value Proposition and output Key Messaging
  • Create innovative strategies & input creative thoughts for campaigns that drive awareness, engagement and product adoption
  • Develop Integrated Marketing Communication plan with timelines and key responsibilities with 360 degree focus on ATL, BTL, Digital & Retail
  • Partner with cross functional teams like Product, Research, Brand, Media, digital, sales, retail Ecommerce to deliver New Product Launch & GTM strategy,
  • Plan budget for campaigns and optimum utilisation on channels with ROI in perspective.
  • Ensure quality and timely execution of entire campaign
  • Evaluate the campaign and imbibe learnings for future Campaigns
  • Prefer candidates with 6 or more years of experience in handling premium product categories.

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    Product Strategist • Haryāna, Republic Of India, IN

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