Who are we?
Design First delivers personalized luxury interior and furniture design to India's discerning homeowners and corporates. Led by prolific, seasoned luxury brand builders, internationally trained designers, world-class professionals and passionate, steadfast teams of turnkey project execution specialists. We seek excellence in design and are committed to bringing back trust and excitement in the design process.
We are a lean team of high performing go-getters who take ownership of their roles in the organization. Debates and discussions are an important part of our culture, and we encourage people to bring unique perspectives to the conversations. Most importantly, we love solving problems.
If you think you're cut out from a similar cloth, we'd encourage you to apply for this role.
What would you be required to do?
Planning campaigns / marketing activities :
- Concept formulation based on the brief and business objective
- Liaison with the Creative Agency for content, Creatives, Artworks and other assets for ongoing campaigns (both internal and external)
- Keep abreast of new developments and incorporating them as per the brand fit.
Social Media Marketing :
Responsible for driving the Social Calendar (Creatives, Post Copies)Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales TeamPlan and execute geographical boosting for Brand Awareness, engagement, and reachImplement 360 Degree Digital marketing plan including all the suitable platforms, being Instagram, Facebook, YouTube, Twitter, PinterestTracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)Manage reports and data analysis with all external stakeholders / agenciesWebsite and SEO :
Keyword planner and tracker - Incorporate the same in the Blog contentGMB Progress tracker - aid the performance with reviews and GMB optimizationTimely changes on the website - addition of new content, FAQs, mediaPlan and work on platforms aiding Organic Search - Wikipedia, Ensure timely availability of the Promotional collaterals - Renders, Brochures, Folders, and other assets, as per needApprove / close commercials with various vendors to print the assetsMedia Houses :
Coordinate with multiple media houses like Vogue, AD, Elle Dcor, HELLO! regarding Brand and event collaborations Events :Plan and collaborate with internal team / vendors / agencies for Conceptualize and collaborate with internal team / vendors / agencies for Oversee the focused location-wise mappingCoordinate the planning and tracking of insert activity vs enquiriesPerformance tracking :
Analyze the spends vs results for all the marketing activities, maintain reports and share with the stakeholders.Coordinating with Shoot and Edit team :
Shoots : Scout Vendors and attain a profitable win-win teamResponsible for Product photoshoot and Video assets (incorporating multiple rounds of edits, to arrive at desired outcome)Skills needed :
7+ years of experience with a Master's degree in marketing, business administration, or similar.Extensive knowledge of marketing strategies, channels and brandingSuperb leadership, communication, and collaboration abilitiesExceptional analytical and problem-solving skillsExperience with a luxury brandStrong time management and organizational abilities(ref : iimjobs.com)