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AGM - Sales and Marketing

SRP CRANE CONTROLS INDIA PRIVATE LIMITEDRajkot, GJ, in

4 days ago

Job type

Quick Apply

Job description

Job Description

Role Overview

The Assistant General Manager – Sales & Marketing will be responsible for driving revenue growth, leading business development, strengthening brand presence, and managing a high-performance sales & marketing team. The role demands strategic vision, execution excellence, and a customer-first approach.

Key Responsibilities

Sales Leadership

Lead the Sales & Marketing division with clear revenue & growth targets.
Develop & implement sales strategies for domestic & international markets .
Identify new business opportunities in crane controls, heavy machinery & industrial solutions .
Manage key accounts & customer relationships , ensuring long-term partnerships.
Drive negotiation, pricing strategies, and closing of high-value deals.

Marketing & Strategy

Build and execute brand positioning & marketing campaigns (online & offline).

Conduct market analysis, competitor bench marking & trend forecasting .

Support product launches and ensure alignment with customer needs.

Represent the company at industry exhibitions, trade shows, and technical forums .

Team & Leadership

Mentor, guide, and inspire the sales & marketing team to achieve performance goals.

Foster a culture of innovation, collaboration, and customer-centricity .

Establish performance metrics, reporting systems, and accountability frameworks.

Business Development

Expand the company’s footprint in new geographies & customer segments .

Collaborate with R&D / engineering teams to align customer feedback with product development.

Build strategic partnerships with OEMs, EPC contractors, and industry stakeholders.

Qualifications & Skills

Education

MBA in Sales / Marketing OR B.E. / B.Tech in Mechanical / Electrical / Electronics (preferred with management degree).

Experience

Minimum 10–15 years in Sales & Marketing in industrial / engineering sectors.

At least 5+ years in a leadership role handling a large sales team.

Proven track record in the crane industry, material handling, or heavy equipment segment is strongly preferred.

Core Skills

Strong leadership & people management skills

Business development & strategic account management

Deep understanding of crane controls, automation, or industrial solutions

Excellent negotiation, communication & presentation skills

Ability to manage P&L, sales forecasting & budgeting

Strong analytical & problem-solving mindset

What We Offer

A leadership role in a growing & innovation-driven company .

Opportunity to shape the future of crane control technology .

Competitive salary, incentives & growth opportunities.

A collaborative work culture focused on excellence, innovation & respect.

How to Apply

Please share your CV and portfolio : hr@srpcranecontrols.com with the subject line : Application – AGM Sales & Marketing

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Sales And Marketing • Rajkot, GJ, in

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