Email Marketing Lead

Position Overview :

The Email Marketing Manager will be responsible for planning, developing, implementing, and managing our overall email marketing strategy to drive engagement, retention, and conversions. This role requires a data-driven approach to campaign optimization, A / B testing, and lifecycle marketing. A key aspect of this role will be maximizing the use of HubSpot and Mailchimp to create impactful campaigns and personalized customer journeys.

Key Responsibilities :

• Campaign Strategy and Execution :
• Develop, implement, and manage email marketing campaigns, including customer onboarding, engagement, retention, and win-back strategies.
• Work closely with the content, design, and product teams to create and deliver engaging emails that drive conversions.
• Leverage HubSpot and Mailchimp for segmented, automated workflows and data integration.
• Audience Segmentation & Personalization :
• Segment lists based on behaviors, demographics, and preferences to tailor campaigns for better engagement.
• Implement personalization strategies within email campaigns to increase open and conversion rates.
• Optimization & Reporting :
• Conduct A / B testing on subject lines, CTAs, email content, and designs to optimize for better engagement.
• Track and analyze email performance metrics, providing insights and recommendations to enhance performance.
• Prepare and present monthly / quarterly reports, analyzing campaign success and areas for improvement.
• Automation and Workflow Management :
• Utilize HubSpot and Mailchimp for automated email workflows, drip campaigns, and lead-nurturing sequences.
• Create and manage automated workflows that improve the customer journey from awareness to loyalty.
• Compliance and List Management :
• Maintain and manage a clean and engaged subscriber database.
• Ensure compliance with GDPR, CAN-SPAM, and other regulations, incorporating double opt-in processes where required.
• Collaboration and Cross-Functional Support :
• Collaborate with sales, customer service, and product teams to align messaging and promote new features and services.
• Provide training and guidance to team members on best practices for using HubSpot and Mailchimp.

Requirements :

experience in building and managing automation, workflows, and segmentations.

Preferred Skills :