Senior Email Deliverability Consultant

Responsibilities :

Strategic Consulting :

Act as a trusted advisor to clients on all aspects of email deliverability, providing proactive recommendations and guidance to improve their email performance.

Develop and implement comprehensive deliverability strategies tailored to individual client needs and business objectives.

Conduct thorough audits of customer’s email programs, including infrastructure, authentication protocols (SPF, DKIM, DMARC), list management practices, and content quality.

Stay up-to-date with the latest industry trends, best practices, and algorithm changes related to email deliverability, and communicate them effectively to clients and internal teams.

Problem Solving & Troubleshooting :

Identify and diagnose deliverability issues and engage with the respective mailbox provider support.

Analyze email data and metrics to identify root causes of deliverability problems and implement corrective actions.

Work closely with ISPs, blacklist providers, and other relevant parties to resolve deliverability challenges.

Develop and implement monitoring strategies to proactively identify and address potential deliverability issues.

Client Onboarding & Training :

Onboard new clients to the MoEngage platform, providing training and guidance on best practices for email deliverability.

Develop and deliver training materials and workshops to educate clients on key deliverability concepts and strategies.

Act as a point of contact for clients with questions or concerns related to email deliverability.

Collaboration & Advocacy :

Collaborate with internal teams, including Custom Success, Implementation, Support, and Product, to ensure a seamless client experience.

Advocate for client needs and feedback within the organization to improve our platform and services.

Contribute to the development of best practices and knowledge base articles for the Customer Success team.

Collaborate with product and engineering to build the best-in-class email platform.

Qualifications :

• Extensive Email Deliverability Experience : Minimum 5+ years of experience in email deliverability with a strong focus on managing large-scale accounts.
• Deep Technical Understanding : Comprehensive understanding of email protocols, authentication methods (SPF, DKIM, DMARC), IP reputation, list management best practices, and spam filtering technologies.
• Strong Analytical Skills : Ability to analyze email data and metrics to identify trends, diagnose issues, and develop effective solutions.
• Excellent Communication Skills : Excellent verbal and written communication skills, with the ability to explain complex technical concepts in a clear and concise manner.
• Client-Facing Experience : Proven ability to build strong relationships with clients and act as a trusted advisor.
• Problem-Solving Skills : Strong problem-solving skills and the ability to work independently to resolve complex issues.
• Industry Knowledge : In-depth knowledge of the email marketing ecosystem, including ISPs, ESPs, and blacklist providers and changes as they come.
• Experience with Email Marketing Platforms : Experience working with various email marketing platforms (ESPs) and marketing automation tools, preferably including MoEngage.

Bonus Points :

Benefits :