Lead - SEO

Ways of Working –

Employees will come to the office thrice a week at their base location and work remotely for the remaining days.

Title :

Search Engine Optimization Lead

Office Location : Bangalore, Swiggy HQ

About the Role :

As the SEO Lead at Swiggy, you will drive organic growth initiatives for Food vertical in Swiggy. You’ll collaborate with cross-functional teams to devise and execute data-driven SEO strategies that deliver measurable improvements in organic traffic, revenue, and visibility. This is an ideal opportunity for a driven SEO expert eager to impact the business at scale.

Qualifications & Experience

Bachelor’s degree in any discipline.

2+ years of experience in SEO, preferably in a B2C ecommerce domain.

Key Responsibilities

Lead, develop, and execute end-to-end SEO strategies for Swiggy to drive organic growth and achieve business objectives.

Partner with Product, Engineering, and Content teams to ensure technical and content optimizations are prioritized and executed.

Responsible for on-site and on-app SEO, including content enhancement, authority building, and conversion optimization.

Perform in-depth keyword research, competitive analysis, and identify new growth opportunities.

Oversee external SEO agencies, setting KPIs and driving accountability for results.

Stay abreast of latest industry trends, Google algorithm updates, and emerging SEO technologies.

Analyze organic performance data to develop actionable insights and iterative improvements.

Ensure all practices comply with search engine guidelines and embrace only ethical SEO tactics.

Required Skillset

Strong track record in delivering SEO growth for B2C, marketplace, or ecommerce websites.

Hands-on experience with industry-standard SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Google Search Console, etc.).

Deep understanding of technical SEO (site architecture, schema markup, page speed, sitemaps, robots.txt, canonicalization, etc.).

Expertise in keyword research, opportunity sizing, and ranking competitive terms.

Ability to provide detailed SEO analysis and actionable recommendations for site content, structure, and authority improvements.

Experience developing and executing link-building and authority-building strategies.

Familiarity with implementing and managing search engine programs (XML sitemaps, shopping feeds, webmaster tools).

Understanding of both white hat and black hat tactics and comprehensive knowledge of Google’s Webmaster Guidelines.

Good to Have (AEO / GEO Work)

Experience with Answer Engine Optimization (AEO), including optimizing content for featured snippets, FAQ schema, and voice search queries.

Familiarity with Generative Engine Optimization (GEO), particularly strategies to surface answers in AI-powered search engines (Google SGE, Bing Copilot, etc.).

Knowledge of schema markup for enhanced visibility (FAQ, How-to, Review, etc.).

Prior work with conversational and zero-click search optimization.

Experience with emerging SERP formats triggered by AI-generated answers.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law.