Overview :
The Technical SEO Specialist plays a crucial role in optimizing a website's technical elements to improve its search engine visibility and user experience.
This position is vital in ensuring that the website is structured and coded in a way that is accessible to search engine crawlers and provides a seamless experience for users.
Key Responsibilities :
- Perform technical SEO audits and provide recommendations for site improvements
- Optimize website structure and internal linking for improved crawlability
- Manage XML sitemaps and robots.
- .txt to ensure proper indexing and crawling
- Implement structured data markup to enhance search results appearance
- Monitor and analyze site performance using tools like Google Search Console and Google Analytics
- Collaborate with web development and content teams to implement SEO best practices
- Ensure proper implementation of meta tags and heading tags for improved relevance
- Stay updated on search engine algorithm updates and industry best practices
- Conduct keyword research and provide on-page optimization recommendations
- Resolve technical SEO issues such as duplicate content, site speed, and mobile responsiveness
- Track and report SEO performance metrics, such as organic traffic, ranking, and conversions
- Stay abreast of new tools and trends in technical SEO and implement where applicable
- Train and educate internal teams on technical SEO best practices
- Contribute to content strategy with a focus on SEO-friendly content structure
Required Qualifications :
Bachelor's degree in Information Technology, Computer Science, or a related fieldProven experience working in technical SEO, preferably in an agency or corporate settingIn-depth understanding of search engine algorithms and ranking factorsProficiency in HTML, CSS, JavaScript, and other web development technologiesExperience with SEO tools such as Screaming Frog, Ahrefs, SEMrush, and MozStrong analytical skills with the ability to derive insights from data and make data-driven decisionsExcellent understanding of website architecture, server-side redirects, and HTTP status codesAbility to communicate SEO best practices and recommendations to technical and non-technical stakeholdersKnowledge of structured data markup including Schema.Experience with website performance optimization techniques and toolsGood understanding of backlink analysis and link building strategiesExcellent project management and time management skills to handle multiple tasks and projectsAbility to stay updated with industry trends, algorithm updates, and best practicesCertifications in Google Analytics, Google Ads, or other relevant digital marketing platforms is a plusStrong problem-solving skills and attention to detail(ref : hirist.tech)