Digital Marketing Lead - LinkedIn marketing

Role Overview

We are seeking a hands-on and performance-driven Digital Marketing Lead to manage and scale our digital marketing initiatives, with a strong focus on LinkedIn campaigns, other paid media channels, organic platforms, and SEO-driven campaigns. You will be responsible for planning, executing, and optimizing both paid and organic digital campaigns to generate qualified leads.

The ideal candidate should have deep expertise in LinkedIn marketing — including paid ads and organic content — along with experience managing campaigns across Facebook, Instagram, Google Ads, and Twitter / X. A solid understanding of SEO, SEM, and performance analytics is essential to succeed in this role.

Key Responsibilities

1. LinkedIn Campaigns, Organic Strategy & Paid Ads (Primary Focus)

Plan, execute, and manage end-to-end LinkedIn marketing — including paid ads (sponsored content, InMail, lead-gen campaigns) and organic content strategy.

Collaborate with the content team to ideate, schedule, and publish organic posts to build brand presence and thought leadership.

Optimize targeting, creatives, and messaging to maximize CTR, CPL, and engagement.

Monitor LinkedIn performance, track audience insights, and deliver data-driven recommendations.

2. Digital Campaign Execution & Organic Content (Other Channels)

Plan and manage multi-channel paid campaigns across Facebook, Instagram, Google Ads, and Twitter / X.

Work closely with the content and design teams to ideate and publish organic posts across relevant platforms to drive brand engagement.

Ensure consistent messaging, brand tone, and visual identity across paid and organic initiatives.

Support remarketing and retargeting efforts to improve conversions and nurture leads.

3. Performance Tracking & Reporting

Build and maintain real-time dashboards to track KPIs — impressions, CTR, CPL, engagement, MQLs, and ROI — with specific focus on LinkedIn campaign performance.

Use tools like LinkedIn Campaign Manager, Google Analytics, Tag Manager, Search Console, and SEMRush for campaign insights.

Monitor organic LinkedIn metrics — follower growth, post engagement, and content reach — and identify opportunities for improvement.

Share weekly and monthly reports with leadership, highlighting LinkedIn campaign ROI and pipeline contribution.

4. Conversion Optimization

Run A / B testing for LinkedIn ads, creatives, messaging, and landing pages to improve conversions and lead quality.

Analyze LinkedIn audience insights to refine ad targeting and improve CTR and CPL.

Test organic content formats (e.g., carousels, polls, videos) to increase engagement and follower growth.

Collaborate with content and design teams to continuously improve ad performance and organic reach on LinkedIn.

5. SEO & SEM

Develop and execute a comprehensive SEO strategy aligned with business goals.

Manage on-page SEO : meta tags, structured data, URL structures, internal linking, and content optimization.

Oversee off-page SEO : backlink acquisition, authority building, and partnership outreach.

Collaborate with developers to enhance technical SEO : page speed optimization, mobile responsiveness, schema markup, and Core Web Vitals.

Research and implement targeted keyword strategies to improve rankings and organic visibility.

Align SEO efforts with SEM campaigns for unified messaging and better search engine performance.

Leverage SEMRush for comprehensive keyword research, competitor analysis, site audits, and SEO performance tracking to improve search rankings and organic visibility

6. Cross-Team Collaboration

Work with content and design teams to deliver cohesive marketing campaigns.

Coordinate with agencies and vendors for campaign scaling and execution when required.

Qualifications & Skills

Must-Have Expertise

8+ years of experience in digital marketing, preferably in IT services or B2B.

Strong expertise in LinkedIn Campaign Manager — both paid campaigns and organic content strategy.

Proven success in B2B LinkedIn lead generation and growing organic engagement.

Hands-on experience with Facebook Ads, Google Ads, and Meta Business Suite.

Proficiency with Google Analytics, Tag Manager, Search Console, and SEMRush.

Strong MS Excel-based analysis skills (PivotTables, VLOOKUP / XLOOKUP, macros preferred).

Experience in A / B testing, conversion rate optimization, and LinkedIn audience segmentation.

Familiarity with CRM platforms like HubSpot or Dynamics.

Comfortable using AI-driven tools (e.g., ChatGPT, CoPilot) for ad copy, content creation, and optimization.