Digital Media Strategy Lead

We are looking for a Performance Media Lead based out of Gurgaon with an experience in programmatic & social, who will be responsible for end-to-end client campaign management from strategy development to execution of a campaign.

Responsibilities :

• Understand the overall media objective to assess impact of digital touch points for a client campaign.
• Develop a campaign strategy based on the client brief with optimal usage of digital platforms within the allocated budget.
• Prepare a combined execution plan with appropriate allocation to Search, Social and Programmatic and assign monthly activities to the team during the deployment phase.
• Oversee campaign deployment on an ongoing basis and continually review campaign effectiveness
• Guide team with daily operations of ongoing client campaigns and address their queries / concerns
• Make optimization recommendations and ensure smooth implementation of these recommendations on an ongoing basis.
• Ensure clients receive reports on a daily basis with tracking dashboards and optimization data for review and action.
• Assist in development of processes, format and checklists to ensure efficient delivery of client expectations.
• Organize regular review calls with the clients to check on key milestones and undertake corrective actions, as required.
• Conduct post campaign review calls with clients and share updates on new launches.

Qualification :