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Strategic Initiatives Lead
Strategic Initiatives LeadWishlink • Haryāna, Republic Of India, IN
Strategic Initiatives Lead

Strategic Initiatives Lead

Wishlink • Haryāna, Republic Of India, IN
4 hours ago
Job description

About Wishlink

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

Team and Investors

Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.

Why Join Us?

Exciting Problem

The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop more easily and excitingly.

Immense Scale

In just 3 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.

Stellar Team

Wishlink is all about its people. Our team is young and energetic, comes from stellar backgrounds, and is dedicated to a common goal. Also, we have a LOT of fun!

Growth Opportunity

We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 250cr. We are working with over 50,000 content creators and 250+ brands and eCommerce marketplaces, including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.

Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup, and be an integral part of this dynamic journey.

What would you be doing?

  • Roll up your sleeves and take on high-leverage projects — whether it’s building a business model, setting up a process, or cracking a distribution hack.
  • You will work closely with leadership to translate strategic priorities into actionable projects. Own key problem statements end-to-end, from framing to execution and iteration
  • Build business cases, run fast experiments (market research, MVPs, proof of concepts, GTM pilots) to drive business growth.
  • Build and manage execution roadmaps, from idea to launch to early scaling.
  • Collaborate with cross-functional teams (product, growth, operations, etc.) to build and scale initiatives.
  • Redesign, document, and continuously improve key workflows for efficiency and scalability.

What are we looking for?

  • Educational background – Graduation from top tier institutions
  • Experience (1–2 years) – Preference for management consulting background, or heavy problem solving roles in early stage start-ups
  • Skillsets
  • Problem solving & strategic thinking : Ability to break down unstructured problems, think in first principles, and design scalable solutions that drive measurable business impact.
  • Entrepreneurial mindset : bias for action, comfort with ambiguity, and resilience to setbacks.
  • Ability to balance big-picture thinking with scrappy execution .
  • Data Fluency : Strong analytical skills with proficiency in Excel / Google Sheets
  • Ownership & Multitasking : High sense of accountability, ability to manage multiple high-priority workstreams simultaneously, and bias for action in fast-paced environments.
  • Strong communication skills : Can articulate ideas clearly, influence stakeholders, and synthesize insights.
  • Perks and Benefits

  • We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
  • Competitive Salary, Generous ESOPs, and Relocation Bonus
  • Learning & Development Programs with a Dedicated Budget
  • Company-sponsored newsletters and books
  • ChatGPT Subscription
  • Regular Team Outings
  • Discounted Health Plans & Gym Memberships
  • Industry insights on growing your social media if you are a (aspiring) creator
  • Experience Wishlink

    Explore our Creator App : iOS | Android

    Explore our Shopping App : iOS | Android

    Founders

    Shaurya Gupta - Founder & CEO

    Divyansh Ameta - Founder & COO

    Chandan Yadav - Founder & CTO

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    Strategic Initiative • Haryāna, Republic Of India, IN

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