Paid Media Strategy Lead

About Dentsu India :

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at :

https : / / www.Dentsu.Com /

https : / / www.Dentsu.Com / careers

Role summary :

Job Title : Senior Analyst- Paid Media

Location : Gurgaon

Total experience : 1-2 Yrs.

Role Overview :

We are looking for a detail-oriented and analytically driven Senior Analyst to manage and optimize performance marketing campaigns across Search, Social, and Programmatic channels. The ideal candidate will have hands-on experience in managing paid campaigns, strong analytical skills, and the ability to translate data insights into actionable strategies.

In this role, you will support multiple client accounts, ensuring campaigns are effectively executed, optimized, and aligned with client objectives. You’ll also collaborate closely with internal teams and contribute to the strategic direction of campaigns while delivering measurable business results.

Key Responsibilities :

• Campaign Strategy & Execution :
• Manage and optimize paid campaigns across Search, Social, and Programmatic platforms.
• Implement campaign structures, targeting, creatives, and bidding strategies aligned with client KPIs.
• Performance Tracking & Reporting :
• Monitor campaign performance and provide actionable insights using data analytics tools.
• Prepare regular and ad hoc performance reports highlighting key trends, optimizations, and recommendations.
• Client & Stakeholder Management :
• Support client acquisition and onboarding by setting up campaigns and ensuring seamless execution.
• Collaborate with internal teams — AdOps, Analytics, and Strategy — to ensure timely and quality deliverables.
• Optimization & Innovation :
• Conduct ongoing performance analysis to identify optimization opportunities.
• Test and adopt new platform features, tools, and best practices to drive campaign efficiency.
• Market Awareness :
• Stay up to date on industry trends, competitive landscape, and platform developments.
• Share relevant insights and innovations with internal teams and clients.
• Team Collaboration :
• Work closely with the Account Manager and leadership team to refine campaign strategies.
• Provide peer support, knowledge sharing, and mentorship to junior analysts when needed.

Qualifications & Experience :

MBA preferred.

Technical Skills :