Executive Digital Sales

Job Purpose :

Responsible for managing and executing digital campaigns for driving transaction count and GMV through channels like WhatsApp, SMS, Banners and Website. This role requires a strategic thinker with a strong understanding of digital technologies and trends, ensuring that this portfolio aligns with the company’s goals and objectives.

Role and Responsibility :

• Manage and execute digital campaigns and monitor their performance
• Achieve transaction volume and GMV targets through digital channels, ensuring alignment with organizational objectives and growth strategies
• Identify emerging digital trends and technologies that can enhance business processes, user experience and customer engagement
• Use data and analytics to assess the effectiveness of the digital initiatives
• Manage campaigns for customers, merchants and internal employees
• Manage relationships with external agencies and vendors to ensure timely delivery of quality outcomes
• Optimize campaigns to ensure maximum ROI and analyze performance metrics for continuous improvement
• Share regular business updates to leadership and ensure alignment with strategic goals
• Track and report on the performance of digital campaigns weekly / monthly, ensuring they meet key performance indicators (KPIs)
• To achieve budgeted business targets for this segment.

Educational Qualification :

Skills and experience :