Role Overview
We are looking for a highly skilled Digital Marketing Manager to lead our brand’s online presence, performance marketing, and digital growth strategy. This role will drive customer acquisition, engagement, and retention across paid media, SEO / SEM, social media, influencer marketing, and e-commerce channels. The ideal candidate should combine data-driven decision making with creative digital storytelling to scale up our Lifestyle Jewellery brand.
Key Responsibilities
1. Digital Marketing Strategy & Planning
Develop and execute 360° digital marketing strategy aligned with brand objectives, sales targets, and consumer insights.
2. Performance Marketing (Paid Media)
Plan and manage campaigns on Meta (Facebook / Instagram), Google Ads, YouTube, Pinterest, marketplaces, and retargeting networks.
Optimize ad spend and ROI , conversion tracking, and audience segmentation.
3. Social Media & Content Marketing.
Oversee creative storytelling, brand aesthetics, and engagement strategies to grow an active community.
4. Influencer & Affiliate Marketing
5. E-Commerce & Website Management
6. Analytics & Reporting
Build digital dashboards to track campaign performance, sales funnels, traffic sources, and conversion trends.
Present monthly & quarterly digital performance reports to management.
7. Key Skills & Competencies
Proven experience in performance marketing, paid ads, SEO / SEM, social media management, and influencer strategy.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics, YouTube Ads, Shopify / WordPress / e-commerce tools etc.
Strong creative sense for digital storytelling.
Data-driven mindset with expertise in campaign analysis, budget allocation, and ROI improvement.
Excellent leadership & collaboration skills to manage internal teams and agencies.
8. Education & Experience
Interested candidates can send their resume to recruitment@shriharionline or whatsapp 8981920037.
Digital Marketing Manager • India