Product Marketing Specialist

Job Title : Product Marketing

Experience : 2–5 Years

Location : Lotus Business Park, Sector 127, Noida

Department : Sales & Marketing

Interview Mode : F-2-F Interview

Working Days : 5.5 Days

Salary Offered : 5-8 LPA

Job Description :

We are seeking a dynamic and result-oriented Product Marketing to join our Sales & Marketing team. The ideal candidate should have strong knowledge of core marketing concepts and hands-on experience in driving marketing strategies and campaigns.

Key Responsibilities :

• Develop and execute Go-To-Market (GTM) strategies and STP (Segmentation, Targeting & Positioning) frameworks.
• Plan and support product launches and promotional campaigns.
• Create, manage, and optimize marketing collaterals (brochures, presentations, case studies, digital assets, etc.).
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with sales teams to align marketing initiatives with business goals.
• Support branding, events, and lead generation activities.

Requirements :

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Skills Required

Market Research, Competitor Analysis